How to Enter a Saturated Market | Gillian Snyder | Pureboost

Prior to Pureboost, Gillian has 15 years of brand and digital marketing experience in consumer products. She takes a data-informed approach to all things marketing, even those that aren't traditionally thought of as "performance marketing tactics." All while balancing the art of building a meaningful brand.In This Conversation We Discuss: [00:00] Intro[01:19] What Pureboost has to offer[02:16] The genesis of Pureboost[04:16] Visualizing your competitors[04:53] Why Pureboost needed to be unique[05:27] From ideation to having a sample[06:13] How Pureboost managed to produce a sample fast[07:20] Pureboost’s similarities to The Lean Startup[08:23] Launching an Amazon-first brand[09:21] The biggest pivot that Pureboost had[11:01] Starting on Amazon vs starting on Shopify[12:34] Gillian’s advice transitioning from Amazon to D2C[15:02] Sponsor: Electric Eye electriceye.io[15:22] Sponsor: Mesa apps.shopify.com/mesa[16:10] Sponsor: Wayflyer wayflyer.com/ecomm/honest[17:23] Sponsor: Rewind rewind.com/honestecommerce[17:53] Sponsor: Klaviyo klaviyo.com/honest[18:41] Pureboost’s marketing stack[20:33] Why not make more product SKUs?[22:55] The challenge in maintaining focus[24:12] How Traction helped Chase to focus[24:47] Most business books have so much fluff[25:10] Where to find Pureboost productsResources:Subscribe to Honest Ecommerce on YoutubeScale your business with electriceye.ioA healthy antioxidant energy drink mix containing no sugar, no sucralose and no artificial flavors, colors or preservatives pureboost.comConnect with Gillian linkedin.com/in/gillianmagerFunding a better way wayflyer.com/ecomm/honestDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!