How to Evaluate and Update Your Brand

You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice – that is your brand. So, are you more of a Tesla or a Wal-Mart? …and if you don’t like the answer, what can you do about it? In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big picture steps you can take to evaluate and update your brand at your own pace.Tune in to discover:How a brand differentiates you from a competitor in positive and negative waysWhat makes up your brand and what happens if you don’t like it?Simple steps you can take to make adjustments to your brand quarter by quarterResources:https://www.fastcompany.com/90582274/facebook-is-the-worst-brand-of-the-year