How to Expand to the US Market | Upside #84

In this episode, we break down what it really takes to expand into the US market, especially on Amazon. From advertising costs and inventory planning to cash flow and scaling challenges, this is a realistic, no-fluff conversation about why entering the US isn’t as simple as it seems. If you're thinking about launching or expanding your business into the US, this episode will help you understand the true costs, risks, and strategies involved.