How to explain your B2B product using video

from Death to the Corporate Video Hosted by Guy Bauer, Hope Morley

One of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don’t know exactly what it is you do. On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2B companies explain what they do in video, and provide two alternate frameworks for creating something helpful and engaging for your audience. Resources and videos mentioned in this episode HPE IT monster ad Umault’s “What we do” spot Synchronized Planning & Fulfillment use case video Previous episode: Using video throughout the sales funnel Learn more about Guy, Hope and Umault at umault.com

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

What this episode covers

On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2B companies explain what they do in video, and provide two alternate frameworks for creating something helpful and engaging for your audience.

Ready to play

How to explain your B2B product using video

0:00 30:37

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently asked questions

How long is this episode of Death to the Corporate Video?

This episode is 30 minutes long.

When was this Death to the Corporate Video episode published?

This episode was published on September 9, 2022.

Can I download this Death to the Corporate Video episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.