How to Find Creators Who Don’t Suck (and Actually Drive Results)

Question (Derek):“What’s your process for finding creators who don’t suck?”Answer (Dan Coughlin & Matt Johnston):Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.Use Your Own Feed: TikTok, Instagram, YouTube your algorithm already shows you creators in your niche. If their content resonates, they may be a fit.Check Ads: Many creators run whitelisted brand ads. Click, see who they are, and reach out directly.Direct Outreach: DM creators you like and ask if they’ll create content for your brand.SaaS Tools: Platforms exist that source vetted creators, provide engagement metrics, and match you with top talent (subscription-based).Agencies & Specialists: Agencies can connect you with networks of creators. Or hire an in-house specialist who knows how to scout talent.Cost Spectrum: Free if you DIY through social feeds; higher investment if you use SaaS tools or agencies.You’ll Learn:How to spot creators with real impact.The easiest (and cheapest) way to find creators right now.Tools and strategies to scale beyond DIY outreach.Why the algorithm is already your best recruiting partner.