EPISODE · May 25, 2026 · 7 MIN
How to Find More of "Your People" with More Ease and Speed
from Marketing Root Work Podcast · host Judy Murdoch
Send us Fan MailSomething I often hear from the people I work with is "how do I find my people?"What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?"Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline.Two strategies I recommend are:Actively work on creating your referral system.Use your favorite clients' words and language in your marketing! Let your best clients speak directly to potential best clients!If you want to attract more great-fit clients with more speed and ease, I urge you to put these strategies into action! The sooner you begin taking steps to cultivate these connections, the sooner people will be showing up who can't wait to pay you!If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
What this episode covers
Send us Fan Mail Something I often hear from the people I work with is "how do I find my people?" What they're really asking is "how do I find the people who will genuinely appreciate my unique approach and will happily pay me for my services?" Referrals remain the best way to connect with great-fit clients. However, referrals can take a long time to materialize. Especially if we aren't intentionally developing a referral pipeline. Two strategies I recommend are: Actively work on creating you...
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How to Find More of "Your People" with More Ease and Speed
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