How To Find The Elusive Hidden Benefit episode artwork

EPISODE · Oct 7, 2024 · 31 MIN

How To Find The Elusive Hidden Benefit

from Copywriters Podcast · host David Garfinkel

Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is better than better.” It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all. It’s actually profound. Because here’s what it means: When you can show something DIFFERENT about what you’re offering that MAKES A HUGE DIFFERENCE to your prospect, you have just increased your chances MASSIVELY of making a sale. Now, the problem is: What kind of difference will appeal above all others to your prospect, and how do you use it to describe your product? I have an answer to that question. And a method to find out what that difference is. Links: The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Critiques and coaching: https://garfinkelcoaching.com Download.

Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is better than better.” It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all. It’s actually profound. Because here’s what it means: When you can show something DIFFERENT about what you’re offering that MAKES A HUGE DIFFERENCE to your prospect, you have just increased your chances MASSIVELY of making a sale. Now, the problem is: What kind of difference will appeal above all others to your prospect, and how do you use it to describe your product? I have an answer to that question. And a method to find out what that difference is. Links: The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Critiques and coaching: https://garfinkelcoaching.com Download.

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How To Find The Elusive Hidden Benefit

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How long is this episode of Copywriters Podcast?

This episode is 31 minutes long.

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This episode was published on October 7, 2024.

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Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is better than better.” It almost sounds silly, but...

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