How to Fix a HIGH COST, LOW CONVERSION keyword in Google Ads

In this episode, Sarah Stemen addresses the common issue of high cost-per-click (CPC) and low conversion rates in Google Ads. She provides a detailed, two-phase diagnostic approach to tackle these problems, focusing first on identifying the causes of high CPC and then addressing low conversion rates. Key strategies include checking quality scores, optimizing ad relevance, analyzing auction insights, and refining bidding strategies. Additionally, she emphasizes the importance of understanding search intent and ensuring a seamless user experience from ad click to landing page. The episode concludes with advanced strategies for evaluating keyword contributions to overall campaign performance.TakeawaysHigh CPC and low conversion rates are common PPC issues.Quality score significantly impacts CPC and ad performance.Ad relevance and landing page experience are crucial for conversions.Search intent must align with ad messaging to avoid wasted clicks.Negative keywords can help filter out unqualified traffic.Landing page speed and design affect conversion rates.Shorter forms generally lead to higher conversion rates.Trust signals on landing pages can enhance user confidence.Evaluating keyword contributions can prevent unnecessary pauses.A holistic view of campaigns is essential for effective management.Chapters00:00 Diagnosing High CPC Issues04:58 Addressing Low Conversion Rates09:51 Evaluating Keyword ContributionReady to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com