How to Fix Amazon Ad Performance Drops

Send us Fan Mail Experiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC. #AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketing Get help from My Amazon Guy to grow your Amazon sales: https://myamazonguy.com/ Access 450+ SOPs to manage your Amazon business: https://myamazonguy.com/SOP Improve your listings with My Amazon Guy’s Seller Central services: https://myamazonguy.com/seller-central-amazon/ Timestamps: 00:00 - Intro: Common Issues in Amazon Ads 00:19 - Meet the Experts: My Amazon Guy and Clear Ads 00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality 01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance 02:15 - Broad Campaigns: When to Use Them 02:55 - Bid Adjustments and Placement Optimization 03:40 - Managing Broad Match Campaigns Carefully 04:10 - Segmenting Keywords for Better PPC Results 04:50 - Using Placement Modifiers to Improve Ad Performance ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show