How to Fix Amazon Ad Performance Drops

Send us Fan MailExperiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC.#AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketingGet help from My Amazon Guy to grow your Amazon sales: https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business: https://myamazonguy.com/SOPImprove your listings with My Amazon Guy’s Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Intro: Common Issues in Amazon Ads00:19 - Meet the Experts: My Amazon Guy and Clear Ads00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance02:15 - Broad Campaigns: When to Use Them02:55 - Bid Adjustments and Placement Optimization03:40 - Managing Broad Match Campaigns Carefully04:10 - Segmenting Keywords for Better PPC Results04:50 - Using Placement Modifiers to Improve Ad Performance----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show