How to Fix Invisible Conversion Problems | #619

from Add To Cart: Australia’s eCommerce Show · host Nathan Bush

Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart.That customer doesn't show up in your abandoned cart report. They just don't show up.In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is worth more than any third-party signal you're buyingConnect with Chloe De Winter Explore NalaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

What this episode covers

Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor...

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How to Fix Invisible Conversion Problems | #619

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This episode is 13 minutes long.

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This episode was published on April 23, 2026.

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