How to Fix Invisible Conversion Problems | #619
from Add To Cart: Australia’s eCommerce Show Hosted by Nathan Bush
Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to you The best experience investments solve a functional and emotional problem at the same time The data you collect through the experience is worth more than any third-party signal you're buying Connect with Chloe De Winter Explore Nala Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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What this episode covers
Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor...
Chapters
- 0:11 The Funnel Problem Everyone Optimises<br>
- 1:15 Nala’s Fit Guide Origin Story<br>
- 3:34 Recruiting 100 Bodies For Representation<br>
- 5:38 Personalisation And First Party Data<br>
- 6:55 Three Takeaways On Invisible Barriers<br>
- 12:00 Where To Start Fixing Friction<br>
- 12:20 Join The Community And Closing<br>
- 12:30 Sponsor Story Convert Digital
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