How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing

from Marketing Meetup Podcast · host The Marketing Meetup

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

What this episode covers

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

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How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing

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This episode is 1 hour and 1 minute long.

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This episode was published on February 2, 2021.

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Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales...

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