How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group

Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. This ‘deep dive’ episode of Plugged In, Switched On takes us into the world of partner marketing. Some say It's a dark art. Some say it's an intricate web. We say all of those things. (And we should know). Splendid Group has been working on partner, disti and vendor management for over 10 years and this episode with a couple of leaders from our business will shine a light on the current state of partner marketing: what’s working, where the opportunities are and why diplomacy is the single greatest skill you can have. So, if it's an area that you work in or an area you think you'd like to move your career into, stick around. This episode is going to be great for you. Claudia Byrnes is the Group Account Director at Splendid Group, a Global B2B Technology Marketing Agency. As part of her role, Claudia helps both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN Tina Semple leads the partner and media team at Splendid Group, a Global B2B Technology Marketing Agency, helping both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIN. Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com