How to Fix Your Pricing and Increase Profit Without Working More With Robin Waite

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most consultants assume they have a marketing problem. Robin Waite challenges that directly, in his view, the real constraint is pricing and capacity. When your delivery fills every available hour, growth becomes chaotic and inconsistent. Fixing that changes everything. Robin has spent the past decade helping service-based businesses restructure how they package, price, and sell their work. His approach is practical: set a pricing floor, make capacity visible, and stop selling work you can’t sustainably deliver. The result is not just higher prices, but better control over the business. What stands out is the simplicity of his thinking. Productize services, align pricing with outcomes, and build enough financial buffer to make calm decisions. It’s not about doing more, it’s about structuring the business so it works without constant pressure.**********************************************************************Proposed Interview Questions: 1. What got you into coaching and consulting, and how did you end up becoming “The Pricing Guy”? 2. What specific problem are you solving for your clients when it comes to pricing and capacity, and why does it matter so much for you personally to solve this? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire you? 4. How do you attract the right clients today, and what’s been most effective that others can learn from? Current Acquisition Channels: Content, Podcast (guesting), Speaking engagements, Books Sub Question: You’ve been on 300+ podcasts and host your own podcast as well, how do you see podcasting as a marketing channel for coaches and consultants? 5. When selling higher-priced services, what do you do differently in your sales process to close without discounting? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now in your own business, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work in pricing and productization over the next few years?*********************************************************************Know more about Robin WaiteWebsite Link: https://www.fearless.biz/Connect with Robin Waite on LinkedInLinkedIn link: https://www.linkedin.com/in/robinmwaite/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/