How to Forecast Your Amazon PPC Approach

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC Den! Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Search & Orders Approximation 3000 Google Sheet Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords How to do Keyword Research for Amazon PPC: Back to Basics All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read)  Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker