How to Fuel Word of Mouth Referrals in the Cybersecurity Industry | John Gates

from Audience 1st · host Dani Woolf

Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.Join Audience 1st TodayJoin 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published May 20, 2022

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How to Fuel Word of Mouth Referrals in the Cybersecurity Industry | John Gates

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