The days of taking and making a video or an ad or picture and running media on Facebook or Instagram or TikTok to get clients are over. Meaning you should always post every piece of content you make for a sale or an ad organically first. If it does well in views compared to your normal, that's what you start running media on. Many of you are wasting a lot of money on social because the ad, the creator, the video or the picture isn't something that will convert well.
You can now mitigate that risk by posting it organically and getting a sense if it's a good piece of content because it cannot get views unless the creative is relevant. This is the GaryVee audio experience. This real serious AI phenomenon that is gonna change the course of every single person's life in here. This is not just about our businesses.
I mean, to give you context, there are many people in this room whose grandchildren are going to marry an AI robot. I'm ser. You know, you think we fight about race and religion, about marriage? Wait till you see kids marrying robots.
You're gonna really be fucked up by that. But we'll get to that a little bit later. Friends, when I think about this theme being prepared for the moment, the reason I started with a little bit of an AI thing is everybody here is on a different journey in their careers and where they are speaking on the AI thing, touching on the fact that 60% of you were here last year. But I pounded and on the flip side on the joke I made so many of you DM'd me and emailed me or texted me in the last year that you actually did do something about it.
Many of you have started that podcast or started making more content. And you can't imagine how that makes me feel in my heart knowing people have actually acted on the advice. And actually to that point, just so many people know how many people actually did do something about it and felt a positive impact in their business. Please make some noise.
As you can see, not enough. And I'm being serious about that. Not enough. I hope you're enjoying the podcast right now.
Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.
We're all fighting for attention of a human being to then do the thing that you want them to do. And attention has moved people live their careers on television when that had all the attention. We now live in a world that is incredibly fragmented. I think we all know that in fact, this morning, one thing I'd like for the people that are a little further along in their journey of making content for their business, I'd like for everyone to understand we don't even live in social media anymore.
We now live in interest media, as many of you know, that are on TikTok or Instagram or Facebook. Five years ago, you got content from people you followed, even if you didn't give a shit what your cousin was doing today. Today, when you opened up your TikTok or Instagram or Facebook, you're getting content of things you're currently interested in. And this is incredibly important for everyone here because, like I did mention last year, this is intoxicating to me because, again, if you've done nothing, and this is, by the way, similar to getting into shape or fixing whatever issues you have with fascia or your Ql or things of that nature, the most intoxicating thing to me right now in the warfare of attention to build your actual business is that even if you've done nothing right for the last 15 years, I around this issue, the world we're in now allows you to close the gap very quickly.
I in the last year. Dr. Matt, I'll see you Sunday to talk about this. I in the last year have figured out my outer glute was completely shut down on my left, right?
And I realized why. The Ql and all that was happening, it was truly dormant. I didn't really realize how far away I was. I have been in serious fucking rehab for the last nine months.
I still have 18 to 24 months to go to really close the gap. I've been making content now for 20 years, every single day on Social. I am so pissed. This takes me three years to get to even.
You've done nothing right. And your third TikTok, if you make the right piece of content, can fundamentally change the course of your career. I'm just gonna leave. Thank you.
The point I'm making here is this is insane. In your world, when you're fixing us, we fucked up for a long time, and it takes a lot of time to get to a good place in my world that I'm frustrated with you. I've literally worked my face off for 20 years, 15 hours a day to amass 50 million followers, and you've done nothing. And if you make a very good piece of content, as your fourth piece of content ever, it can literally lead to 15 to 20 new clients and leads or an employee that you're looking to hire, whatever you're up to run for mayor in your town.
I don't give a shit. What I care about is you understanding the intoxicating nature of the merit of. Of a single post now, not what you've done to get to that single post. How many people here were last year actually started making content and were able to get a piece of business from a post on social media?
Please stand up. Stand up. Keep standing. Keep standing.
Because there's a couple things. A couple things I wanted everyone to recognize. Number one, did you notice how shitty the clap was? That's because a lot of other people here were here last year and did not do that.
Number two, let's really clap it up for actual action. Thank you. Look, I come and do these things. I've declined probably 95% of the times I've been asked in my career to come back because I think, you know, say, wait a little bit.
We think, you know how I bring value. I think the reason I said yes to this was I think this crew is dangerously close. I think a lot of people were right there, or actually by show of hands and you understand that. How many of you tried a little bit and got.
Didn't get the results you were looking for? Let's raise your hands. Raise it high, please. Go high.
So for the 80 or 90 of you, I have good news. It, as you just saw, works. You just suck at it. And that's good.
That's not a bad thing. That's a good thing. That means you know it to be true. Whatever you were doing was not working.
Could be multiple things. You gave up too early because you didn't have the patience for how much content needed to be done to break through two, that this is very important for all of you. If your content is completely selfish and it's only about like, hey, this is what I do. I think you can give me money so that I can do it for you.
That is not going to work. You've got to mix it up. It's like boxing. If every single post you have is a right hook, the audience starts getting used to it and they're able to duck.
If you do not put out the jab content or the faint content to set it up, you will lose in my world with the hope to grow your business. The jab content and the faint content is basically information for free with the hooks that it helps. I know. I'll say for all the new people here, the number one thing that everyone can do here is to teach people how to fix the things, you know, how to fix at home by themselves with little tweaks or ways they can figure out what's wrong with them.
You are providing value. That value will create the karma and will create the energy that will lead to the sale. What has built my career and many people that I've watched. Thanks, Steven.
Spoke yesterday. I've watched this over and over and over. Who's the most committed to bringing the most value to the audience and letting the residual effects of that value drive their actual business. There is actually nothing more real in the universe to me than actual karma that doing good things leads to good results.
What I observed as I prepped for this talk is there are a lot of people trying, but unfortunately too much of the content is just very direct, like, you're broken, I'll fix you, give me your money, email me, call me, blah, blah, blah. There's nothing wrong with the right hook. In fact, a right hook is going to knock out your opponent and create what you want. It's the mix of content that you're looking to do.
Now back to building on what I'm trying to set up for all of you, which is like good news. Not much has changed. In fact, more opportunities happened in the last 365 days for you to build a personal brand to lead to business transaction. But there's a couple things that are a little bit different.
One, we're one year closer for this not being free and changing your life. I want to say this again for people. How many people here do Google AdWords for their business? Right?
We talked a little bit about this last year about chatgpt growing. It's grown. How many people here more time Google AdWords raise your hands. How many people here that just raise your hands?
The cost of those AdWords has gone up in the last year. You have to pay attention to this. This is really happening in front of our eyes. I mean there's.
I have gone now at least six months, maybe a year where I know I've not looked up one thing on Google. Not one. I've used Gemini, Google's AI, but I've not done Google search in the way that we all grew up in. Literally almost the entire year.
It is either chatgpt plexity, Gemini, it's over, friends. Google AdWords as we sit right now is in the same place as the yellow pages around 2001. You might still be getting business from it, but it is declining rapidly. It is getting more expensive and it is not something you can do.
The issue that I have, that's different than a year ago is this social media thing is free. Google adwords, you pay for it. Direct mail, you pay for print ads. Pay for social is free.
Now you can spend ads on it, which I recommend, by the way. How many people here spend ad dollars on social to get business? Raise your hands. All right, I'm gonna give you a very nuanced thing this morning that I hope you listen to me.
The days of taking and making a video or an ad or a picture and running media on Facebook or Instagram or TikTok to get clients are over. Meaning you should always post every piece of content you make for a sale or ad organically first. If it does well in views compared to your normal, that's when you start running media on. This is very important.
Many of you are wasting a lot of money on social because the ad, the creative, the video or the picture isn't something that will convert well. You can now mitigate that risk by posting it organically and getting a sense if it's a good piece of content because it cannot get views unless the creative is relevant. Everybody understand that this should save more time hands than do social. This should save you an extraordinary amount of money if you get good at it.
Let me tell you what you will learn if you do that, because you can see I'm getting very tactical this morning. I'm in a very tactical mood this morning. How many pieces of content did you post in social yesterday? Raise your hand and show me in fingers how many you posted.
How many pieces of content did you post Yesterday in social? Six. Two. Thank you.
Ten. Good shit, Big Dog. I posted 432. I'm being serious now.
How many people here follow me on social? Raise your hands. Just in a sense. Thank you.
Have somebody that just raised your hand starting to notice that there's new accounts starting to pop up for me. So it's not just GaryVee, it's Gary V. On podcast. It's Uncle V on TikTok.
I will probably have by the end of the year over a thousand different accounts. Gary v. On podcast, GaryVee the Football Fan, Gary Vee and wine. Because I've been telling you that you don't need followers to get views.
And all the work I put in, I started saying to myself, I'm gonna cry for myself that my 20 years of work have been memorized and commoditized. I'm just gonna go on the offense of the same thing. This, my friends, is about adaptability. This is being prepared for the moment.
I understood that we were changing last year and I was excited for you. But I need to figure out how it works for me. The way it works for me is how many people here have seen the piece of content where I met that young girl after a talk and she said one day I'm going to be somebody. And I said, here's somebody now.
Just raise your hands. Thank you. So can people just raise your hands? I started a TikTok account called you're somebody now as the name of the handle at your somebody now.
The first post I posted on that account with zero followers was a slight edit on the video that did well for me, which is why many of you saw it. That video with zero followers got 8.2 million organic views. Thanks, mom. I need you to listen that same video I posted slightly differently three weeks earlier on my TikTok account that has 15 million million followers and I got 300,000 views.
I'm really hammering this home because again we saw a good amount of people but way not enough that stood up and said from last year I content I got clients. As we go into AI, I need you to understand and listen to me very carefully. Every piece of content you make today is being indexed to show up on the results. When every single person in the world in four years goes to an AI bot and says I need a chiropractor now, who should I go with?
The work you put into social next year will not only get you clients like we talked about last year, but it will mitigate the biggest thing that's happening in the world right now, which is people are going to choose what services and what people and how and what and where through a new funnel that does not exist. How many people have been doing this for over 25 years? Raise your hands. Reason why?
Because I first want to clap it up for these OGs. Just keep them up. Kids under 30, pay attention. Keep 25 and older 25 years or longer of the hands that are up.
Do you remember what Google did to change the industry? You remember it no longer became. Thank you. The reputation.
Word of mouth will always play in this business, but we are in a very important time and what Google did to the industry and changed the rules and who and what and how and the opportunities that made you build your business on Google. In fact, kids, a lot of people that raise their hands use Google to outflank because they were earlier in their career the incumbents already had the business of the word of mouth and you became people sitting here because you used Google 25 years ago. To build your practice. What Google was compared to ChatGPT is, as the kids say, a pimple on the ass.
This is going to be dramatically bigger, much more impactful, and I cannot recommend for people to start understanding. If you want to seize the day or be prepared, you better understand that every one of you now live in an AI world. This is only going to compound dramatically. It's going to start compounding fast.
And I need you to have a brand, because brand is going to be the only thing that's defensible in this extreme technology world. Got it? All right, One of my takes for today is to do a ton of Q and A. So you can bring up any question for me about building a team, you know, in the details of what I'm talking about here.
I'm gonna go for a little bit more, a couple other topics, and then we'll go ahead into Q and A because I want to get very tactical today, my friends. The other thing I'm thinking a lot about is how you just how many people watch. Would like to grow their business? Raise your hands.
Just curious. I have a very counterpoint to what I just said. I'm gonna take you to the complete other extreme and I believe this has the capacity to grow your business dramatically. I am asking all of you to over the rest of this year, just in case I come back for a third street here.
This is really exciting to me. I would like you to reach out via phone call, text, email, or letter. Literally talking about writing a letter up here. I am unemotional about which of four ways of communication you choose that works for you or you think will work for the person on the other side.
I'll say it again, nice and slow. I am asking all of you to call, text, write an email or a letter to every client you've ever had. I think about this a lot. That orange book I wrote up, it's really funny to look up there.
It's funny to get older kids. It's funny to have these two books up there. They're my first two books. The black and green one is called Prussia.
I wrote it in 2008, it came out in 2009. And my thesis was people could make money on the Internet talking about what they were into or they knew. I was slammed publicly. People laughed when I wrote in that book that you could make $50,000 a year being on YouTube.
I was called a snake oil salesman. I think everyone in this room knows that that was very true and to levels that people couldn't comprehend in Fact, if you look at Steven's doing what I'm doing. Mr. Baltzerl, my next book that comes out next year is called your individual Empire.
And my debate is that humans are about to be the next billion dollar corporations. That is how extreme AI Social and the blockchain are gonna give leverage to everyone in this room. But the second book I wrote was called the thank you economy, the orange one up there. And that is the one I'm asking you to act on right now.
Because I see something that is unbelievable. How many people here have over a hundred former clients that they've had? Raise your hands, this is it. You have 100 people that you used to work with.
All I'm asking you is to reach out to them and see how they're doing. Nothing else. Now if you really know them like a doctor. Matt, where are you brother?
You here? My man? If we stop working with each other, which I know you prefer we don't and we have not worked for five years, you could do one of those four things or you could even send me a little package with like a little jet sticker on it that would say I'm thinking of you. You would choose, you can do the four reach outs or a fifth thing which is a support them to like because this was something that worked with you for three years and you know they love the jets or hockey or what have you.
All I'm asking you to do is to scale the unscalable. I am asking you to scale the unscalable. I want you to put good old fashioned 1940s and this is the whole game that we're about to go into. Friends.
The whole world is about to be a barbell. Extreme technology over here, AI robots, weird ass that we're not ready for. And then all the way over here, 1950s, I believe 2035 is going to look more like 2075 and 1975. And this is an opportunity because now you have nothing to complain about or cry.
You don't want to be on this new technology kid with me. Mazel tov. But you better be on some old grandpa shit from the 1940s. And if you don't do one of the two, well, you're a bitch.
So I am asking just you know, on a side note real quick, I do not understand the concept of crying and complaining. We've become like, if I just make him make a quick societal note for dicks and giggles this morning, we've become unbelievably good at whammy. I promise you everything that you're concerned about with AI or the macro government or things of that nature. How many people in this room are doing well this year?
Financial makes a noise. Great, thank you. Now what if they can? Then what is our complaint?
What is what's going AI is happening. Macro economies happening. Why did so many more time if we're doing well this year? Even actually this is important.
Who's off to a better start this year than last year? Raise your hand. Now what? Anyway, I'll go back to this.
I need every person here. This is the most guaranteed way. The new technology stuff. I don't know.
Your capacity for adaptability, for curiosity, for discipline. I really don't know. I don't know how long you're going to hold your breath to all this stuff to get paid on the other side, the new stuff. Why am I so good at it?
I like losing in the micro. I am patient. I'm willing to eat the crap to get to the other side of the rainbow. Most people aren't.
I do things that take me two, three, four years to get the dividends of my work. I was fucking making videos on musically when it was me and a bunch of 14 year old girls. It was creepy. I was scared I was getting called out.
But a TikTok was coming and I was prepared for the moment. Who here thinks this AI thing is a fad and no big deal? Raise your hands. No one.
So let me get this straight. There's not one person in this room who thinks it's a fad and no big deal. But what I do know is that many of you complain about it, worry about it, give me all the societal reasons why you don't do it. Why it's wrong.
You don't think it's wrong. You're scared of what it's going to do to you. You're not mad at it. You're mad at it.
It's going to take your money or your children. The first one you can control. The second one's going to get a little weird, as I told you. But I'm telling you right now, what is running through my head before I go into this Q and A is I'm just asking all of you, you're going to have to pick one.
And for whoever's a psycho enough to actually have their actions map their ambitions, or the words that come out of their mouth, you need to do both. Who here is actually going to double the size of the revenue in their business in the future of their career? Who believes that to be true, raise your hands. Wait.
Then every one of you who just did that, have to do both. You will have to do both. I do think the second thing I'm talking about really works for a lot of people here. I think a lot of you will actually get tremendous joy out of saying hello to former clients and things of that nature.
It will be a nice life event. It's incredibly controllable. Again, you're gonna have to be self aware. You know, you're gonna have nothing delusional about it.
Some of your former clients don't like you. But you need to be strategic. You need to pick one of the ways to do it. But I'm telling you, here's why I'm doing it.
I'm not telling you to do it because I think they're gonna re up with you and you're gonna remind them. They're like, oh, I need you. I think if you really do it the way I'm saying, which is just be a good person and just say hello and just say, hope everything's been going well. Or again, why I brought up the jets thing with me and Dr.
Matt. Some sort of rep if they're Aki fan. Exactly. The time right now is to say, what's up, metal?
Let's go, bitch. Fuck Canada. You know that thing. I love Canada, by the way.
So I believe if you do that, if you do that, what's actually gonna happen is you're gonna hit me up. I'm like, oh, that's nice. And then I'm gonna realize that my sister has some neck thing going on or somebody in my office needs recommendation. You're just gonna be top of mind when you reach out.
You are not looking for a transaction. You are looking to say, hello, let the chips fall where they fall. But I'm telling you, especially more time over 100 former clients. Raise your hands.
Look, hi. Please don't mind. It's intoxicating to me what's going to my mind right now. You just do not understand how little time and effort it could take to say, what's up?
How you been? Hope you've stayed on the protocol every day. You know your shit. I need to know.
I just need to know that you are committed. How many people committed to putting in the 5200 dirt, 1950s hours to do? I just said raise your hand. That, that, that doesn't take you knowing new technology.
I don't have to hear your excuse, Gary. I don't get it. I didn't grow up with this. You didn't grow up with anything knowing how to drive when you were 9, you learned it.
You didn't grow up with the Internet. If you're one of those people. You learned it. You need to learn this AI thing.
You must start using it, please. It's a big deal. Final point, whether there's. This is very narrow and I'm gonna go with Q and A.
There's another platform that has really caught my attention and is gaining incredible steam. How many people here do not make social media content because they don't like the way they look on video or they're awkward when they're video? Raise your hands. It's okay.
People in the boat, please raise your hands higher because you're being weird about it. Remember the addict to that. I will say one quick thing to all of you and then I'll move on. We are not in seventh grade anymore.
People saying you're ugly or not interesting or what have you. You do not need to be over the top and high energy to be monotone. There's many different ways to deliver information. I would like to ask you to try to get out of high school, but I won't even push you to that.
Even though that's what I think, what I'm bringing up to those hands. And one more time, I apologize if I'm doing a lot of collecting data. The people that are awkward on video but that just raise their hands. But believe that they are good writers.
They enjoy writing where they think they're solid at it. Raise your hand if you're part of that group. Great. So the people that just raise their hands twice, you must get very serious about spending five to 10 hours of doing homework on Substack.
How many are familiar with Substack? Can you raise your hand? This is exciting. How many people have never heard of Substack before?
Raise your hands. Most of the crowd. Beautiful. This is what I fucking live for.
I'm conquering now, my friends. Substack is one of the most important new platforms of information. It is really a newsletter, email, type. It's written content.
It's become remarkable. In fact, I believe one person in here is about to make more money being a writer on substack that charges 399.799.99amonth to their subscribers. Like paid for information, which is really rare in the last 15 years than they do in their practice. I believe someone in this room, based on this rant, in 10 years, I'm gonna send me an email and say they were in this room today and they've now eclipsed in revenue, their subscription revenue for their written content and actually the revenue they get from their practice.
If you are a good writer, please go do five hours of homework and literally inside do it. You go to ChatGPT and you're like, gary, you just talked about substack. I'm a chiropractor. What do I need to know?
Enter information is now useless. It is literally a commodity. It is not valuable, yet people will pay for it if they connect with the person. Substack is an incredible opportunity for a lot of you.
It will be a lead gen to your business. You will do the jabbing, not the right hooks. You will show up and write things that people should do, tips and tricks, things that you've observed in being business for 20 years. Classic mistakes that people make after they stop using your server.
All the things, you know, the things you did not come here for this event and you don't know your things. Substack. Do the homework, my friends, Preparation. The theme of this being ready for the moment is very, very interesting and exciting mentally.
But if you are not practicing, let me put the framework of this talk into the way I think about it. I need all of you to take 2026 and make it an action year, not a thinking year. You want to grow or fix your business or make yourself bulletproof or be prepared for the moment. Well, guess what?
Good news, everyone. They take the great theme because the moment's coming. It's calling AI and it's coming after you. But good news, you can take it and control it.
Like one of those weird stories where the sword's more powerful person and you can team the sword and weapons for you slice your head off. That's up to you. I pick the first one. Thank you.
Thank you, brother. Very detailed right now for your ninja for a digital podcast like my service specific profession, like what's the biggest learner way to turn a podcast from a content machine into a digital growth engine? More. How many?
When you do your podcast, you film it? Yeah, we do. Great. How many clips from the podcast do you put out on social networks per show and then live one goes out?
10 platforms. Great. I think that. How long is an average show?
45 minutes. Great. I think that you need to put out somewhere between 25 and 40 pieces of content to seven different platforms in social to bring awareness to make a machine. Okay.
Yep. And to mental biz, accountability and culture. Everything else they need as part of toy calls, they have a weekly vehicle with my me and my team. That's amazing.
One to one love. The problem is you've got too many leads. There's too many people wrong and we're all exhausted. That's the stupid shit I don't want.
I'm trying to think do we I need or I make a hair myself. But my worry is that the people don't do work. Yes. The you think we're talking about.
Yeah just stand in the corner. Let them all run out to you afterwards. No I'm serious. Go that way.
Don't look at that that work. See what I'm doing? I'm being serious. What I'm this is there's a reason I'm doing this one.
I assume there might be 710 people I want to talk to. I'm being serious about this 1950s and 250 thing. He's just now standing in the corner. This is what I mean by that is this is how you had in 1957.
You couldn't even call me myself. Here's my email. You have like he's now in the Corner and like 7 to 13 of you when I leave here are talk to him and sat back down. That wouldn't have happened.
Old school works too. Let's clap it for corner man. What would you recommend for people of my caliber who have grandchildren? You have a spouse and you need to learn what kind of budget and plan would you do in order to self learn this process vs going hiring company to do so?
$0 the time frame budget you're looking at now. I understand how interested are you not going out of business in the next 10 years. Of course how. How many hours do you work a day?
Real talk. Don't bullshitty doc. I'm actually like three days a week. I'm about 10 hours.
Okay. I really enjoy it. Two days a week. About five hours.
Yeah. I mean you have a little more hours. The else are you doing like what are you doing the other 100 hours a week? With my spouse.
Which is. Which is amazing. How many hours are you with your spouse? Stop.
During the week. No comment. I'm using you for everyone. Everyone here like do you take a lunch?
How long is your lunch? Two hours. I have not spent two hours on lunch in 31 years Doc. I mean the serious I don't eat lunch.
I grew up in retail when we weren't allowed good news. I bought that good news. You have unlimited time. This is about discipline about doing it.
I highly Recommend you putting 5 to 10 hours a week. Literally the answers are free. No email. You're going to use AI to get good AI and social for free doc and two hour lunches.
That's fucking breach. Employees. You did have more people. Now.
Is there a way that I use AI better? You're going to have to use AI so that you can judge if the people are good at it. This is the biggest mistake people made about social the last 15 years. They didn't want to do it so they let their like niece do it or like some kid down in the street because they were a kid and they didn't know how to judge if the person was good at it.
So you know every mundane task is about to be AI. So you need to audit what? And again, you need to sit down and literally using I. This is not with October.
How many people use voice when they prompt something instead of typing it out? So amazing personal. Great job. I prom sometimes I'm like six minutes long.
Here's my business. Here's what we do. Here's what my six employees do. I had 30.
I almost tanked. This is what we do. This is how we do it. Here's what Sally does.
Click you're talking for 15 minutes. Enter you literally at the end say what AI apps do I need to learn to then have them use it? The answers are free. The information is free.
You're welcome. 40,000 years now I have an AI attack that's displaying call center jobs by the thousand. Yes. How can I encourage those employees to do something else instead of just saying I'm sorry By doing what I do.
Make content. Explain to them what they can do. What do you suggest for somebody that's only answered calls or businesses overseas in the past, how can I encourage? There's two forms of people that do that.
One that actually start doing vibe coding and AI stuff that actually puts them on the offense to get the microeconomics of sassan AI that beats them up. Or they go completely analog in 1950s and tell them to start a running club or a pickleball. I'm being serious. The world is going to extreme tech or extreme analog.
Right? Like you telling someone in the Philippines who's a call center by making talk to me like I am the human and there's many like me that are building things that are going to change your world. But here are three to four sources of ideas or people like Gary Gore other things or your own ideas. Like you know what I know which is the extreme technology thing.
Like people are wildly underestimated what the is about to happen on the complete Other side, we go into this efficiency world as someone who's pissed as fuck at Dr. As two hour lunches. I do see a world where we may go to three and four day work weeks because efficiencies are so high, the big companies make so much money that governments are subsidizing the displacement of work. Imagine if we go into a world where we're working three and four days a week.
The biggest companies in the world that won the AI revolution are subsidizing some form of rebate back to us because it's so extreme. Stick with me here that extreme capitalism has understood undertones of socialism. Just stick with me here and let's just say everyone's cool with it and we're at three work weeks. The do you think we're gonna do the other four days if we go four day weekends, running clubs, sports, the whole world.
I would tell you to tell them to become electricians if they can't. On a side. I really appreciate where you're coming from. You probably know this is what drives me to do that.
I'm doing my thing, but I'm also trying to contribute. I think you tell the truth of whatever you know to be true. You're welcome. You said we did 472 posts yesterday.
Yes. For this line. How many do we need to be? Where to be?
3, 10? Yep. That's a great question. At bare minimum, if you're really going for it, one post that is posted on YouTube shorts and TikTok and Facebook and LinkedIn and Twitter.
Right. So to me you can do one, but it goes on seven claps. If you did that daily, that's at least enough for me to be like, hey, you're not bullshitting it. The biggest issue for a lot of people here is they're only on Instagram or only on TikTok or maybe on both and are leaving Facebook, which is massive.
LinkedIn, which is massive. If you make content, do you need business people like me or people that need you the most? Because we're on planes all day and sitting like idiots. We'll make that content speaking to them.
So I would take one. So that's what I would do. Mike, we don't know what that's going. How do we get to clinic on?
Well, whatnot is a platform that's live shopping and notice, you know, it's my favorite topic right now, but I didn't really bring it up here. I mean, how many people here sell a physical item, raise your hands. So for everyone who just raised their hand TikTok shop and whatnot are very important because Live Shopping, the QVC application of social media, is here. It's huge in China and Asia.
It's now here. So you sell stuff, you know, small products. But, you know, in the medical field, we can't sell certain things. I've asked AI.
Well, you know, thank you. Because I'm better than AI. I'm destroyed by. My career is wrapping up too.
Like, I'm just being like, oh, Gary, he's saying this. I keep doing it. It's fucking right every time. Well, you have to make something that you can sell.
This goes back to, like, when I was crying about when I was a sucker and whining the Internet in 96. I couldn't ship to 30 states. I couldn't cry about it. Focus on 20 states that I could ship to.
You know, if you can't sell shit, like, you're not gonna change city hall. Even though me and that shit, there's 82 in a truck. Like, you just gotta live in reality. And so you need to get a product you can sell.
Live shopping's cute again. One of the big things I run through my mind, one of the reasons I love this audience is this is entrepreneurship. And I always wonder, like, what else can all these people be doing that's not just what they decided to do? Like, what is the moonlighting hour?
Maybe the gentleman doctor is doing two hour lunches only 30, 40 hours a week. Because maybe he's not as passionate about as he thinks. Like he said he was still passionate about. Maybe selling a hat or peanut butter or skis might really get him going, you know?
So you might be able to. If you're asking me about whatnot, you're kind of curious slash interested in this space. But maybe you start a net new thing or something that's tangential to this. Even if it's just fucking merch about your place.
Like, you know, taste it. Okay, this is our last question. It's from Colton. Sorry, gang.
Hey, Gary. This is from the show of, like, hands and stuff. We're trying to reach people when they're 45, 65, maybe older. Facebook.
Facebook. Okay. I'm just like, is it a volume that we're just not giving them? Yes.
Or you might suck at it. So thumbnail first three seconds. The copy. The creative is the variable, right?
There's a. Is it up there? If you go to garyvee.com I literally made a 55 page deck for free. Not trying to collect your data.
Don't give A pure card on the shit that I'm telling you. Go to garyvee.com attention. Download that and do that. It is the volume.
How many pieces? This is watching this forever. People are not making enough comment. Ready?
Watch this. 1, 2, 3. Why the don't I have muscles? If you're posting once a week on Instagram and you didn't even wait.
I did. My first picture was a little whack. The second third was better. Like if you don't.
If you're posting once a week on Instagram and it's not even a good post, what the fuck do you think is gonna happen where all of us are way short on volume and way short on forms? You gotta get good at it. I spent hours thinking about my thumbnail. The copy I'm gonna write like I'm in it.
It's a Skill to get 4,000 views versus 13 to get 40,000 views versus 4,000 to get 4 million views. So you gotta get good at the things. That's why I made that deck. So check that out.
Maybe we'll get you a team better at it. But it's reps and form. You guys understand reps and form. It's fucking that.
All right. So ya, everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded.
I appreciate your attention and thanks for being part of the stream. See you later.