How to Future Proof Your Business with Karen McCarthy

Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.Timestamps00:00 Intro to Karen03:41 How Karen first stepped into entrepreneurship06:45 Shifting into marketing and freelance work11:10 Building financial stability and planning ahead23:28 Aligning your business with your personal goals35:46 Choosing what works for you between organic marketing and ads39:41 Adjusting your business strategy for long term sustainability43:13 Knowing when to transition from one-to-one to group coaching50:33 Creating passive income and shifting your offer suite54:51 Finding the balance between high touch and low touch support01:02:02 The role of self awareness in how you build your business01:04:59 What’s next for KarenThank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Karen:Instagram: @thesimplifiedsocialmediaTikTok: @thesimplifiedsocialmediaEmail: [email protected]