How to gain more customers with a website conversion optimization strategy
from Predictable B2B Success Hosted by Sproutworth
In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include: How to balance the need to help people with the need to make a profit Should revenue be the primary metric for a business The best to bring alignment with business objectives How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to be What is the grunt test and does it work in the B2B context How to ensure that your message is clear How does the StoryBrand framework help craft the message that we are trying to deliver to a potential client? How to include your story brand into your website collateral How to frame your product or service as a value proposition How to identify parts of your site that could be causing friction in the buying process and much more
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