EPISODE · Apr 20, 2026 · 9 MIN
How To Gain New To Brand Customers with Amazon PPC
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting.Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach.Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Why new to brand buyers matter00:30 - Using Amazon Marketing Cloud for audience building01:03 - Creating a custom AMC audience01:31 - Using ads agent without SQL skills02:01 - Choosing competitor ASINs to target02:57 - Reviewing the first audience setup03:47 - Understanding audience structure and filters04:49 - Improving audience with better inputs05:13 - Adding 180 day repeat browser filter06:04 - Using brand names and merchant IDs07:06 - Finalizing and applying the audience07:29 - Running competitor targeting ads08:00 - Expanding with category and keyword targeting-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#amazonppc #amazonmarketing #amazonmarketingcloud #amazonadsSupport the show
What this episode covers
Send us Fan Mail Amazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting. Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach. Book a call with My Amazon Guy and get a direct action ...
NOW PLAYING
How To Gain New To Brand Customers with Amazon PPC
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.