How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

PromoTix University Podcast – Episode 1 🎙️How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff ShamesIn this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more. Geoff has driven more than $100,000,000 in ticket sales with his campaigns and today we break down the best-performing ad platforms, how to maximize ROAS (Return on Ad Spend) by 10–14X, and review a viral contest strategy that turns one paid visitor into 8–10 ticket sales or leads. Plus, we review Found.ee, a powerful programmatic ad platform that helps promoters stretch their budget further.If you're looking to sell more tickets, boost conversions, and improve your event marketing strategy, this episode is packed with insider tips you can apply today. 🚀🎧 Listen & start scaling your ad driven ticket sales!📖 Chapters00:00 - Intro: PromoTix University Episode 100:43 - PromoTix University Intro01:05 - Welcome to PromoTix University01:51 - Introducing Geoff Shames with Crowd Control Digital02:09 - Evolution of Digital Advertising for Events03:17 - Navigating Social Media Platforms04:46 - The Power of Reddit Advertising07:45 - Other Digital Advertising Ideas09:14 - Starting with Paid Media for Events13:47 - Adapting to Changing Buying Patterns17:28 - Testing and Scaling Campaigns21:22 - How to Spot an Underperforming Ad23:38 - Understanding Attribution Challenges & Tracking Conversions27:43 - Budgeting for Ad Campaigns for Different Sized Events29:14 - Expected ROI from Ads Selling Tickets30:59 - Success Stories in Advertising34:02 - One Thing You Can Do Today to Improve Ad Performance37:22 - Introduction to Found.ee: A Programmatic Advertising Platform38:59 - Different Ad Campaigns You Can Run on Found.ee44:00 - Maximizing Advertising ROI and Promotion with Viral Contests44:33 - Setting Up a Viral Contest on PromoTix47:24 - Engagement Strategies for Contest Participants51:21 - Building Your Marketing Database with Viral Contests53:10 - Tracking Contest Performance and ROI55:00 - Leveraging Top Fans for Future Events55:49 - Wrapping it up, and What's to Come for Episode 2💻 Follow meYouTube: https://www.youtube.com/@williamroyalljrTikTok: https://tiktok.com/williamroyalljrInstagram: https://www.instagram.com/williamroyalljrFacebook: https://www.facebook.com/williamroyalljrLinkedIn: https://linkedin.com/in/williamroyalljrWebsite: https://www.promotix.com/