How to get-ahead in Master Planned Communities - Rick Severance, Division President, Wellen Park, Mattamy Corp

Welcome to The US Homebuilder From Good-to-Great: The Masters Series, where we explore the careers of homebuilding's most influential leaders.In this episode, we sit down with Rick Severance, Division President at Wellen Park MPC, Mattamy Homes, for an enlightening discussion about his remarkable 25-year journey in Master-Planned Community development.Episode Highlights: Consulting to Development Leadership: Rick shares his transition from Ernst & Young consulting to leading major master-planned communities, including the iconic Seaside, Florida development. Master-Planned Community Vision: Discover how Rick approaches the development of an 11,000-acre community at Wellen Park, from initial planning to successful execution. Builder Relationships: Learn about managing relationships with 17 homebuilders and the strategic approach to builder selection and product stratification. Leadership Philosophy: Explore Rick's emphasis on empowerment, communication, and "management by walking around" philosophy. Crisis Management: Gain insights into navigating economic challenges, from the 2008 recession to COVID-19, while maintaining operational excellence.Key Takeaways: The importance of data-driven decision-making in community development Strategies for successful builder selection and relationship management How to build and empower high-performing teams The value of maintaining integrity in challenging business situations Practical approaches to corporate communication and stakeholder managementRick Severance's journey from resort consultant to Master-Planned Community leader offers invaluable insights for professionals across the real estate development industry. His experience leading some of the nation's most notable communities, including the current development of Wellen Park, provides a masterclass in large-scale community development and leadership.Don't miss this episode of "The Masters" Series, where we uncover the strategies and philosophies that have shaped one of the industry's most experienced master-planned community leaders.Listen as Rick shares his approach to creating thriving communities, managing multiple stakeholders, and maintaining successful long-term relationships with America's top homebuilders, while learning how his commitment to integrity and communication has created a foundation for lasting success.