How to Get Booked On Podcasts (and Turn It Into Revenue) with Rachel Allen

Ep. 404: How to Land Podcast Guest Spots That Actually Grow Your Business | Rachel Allen If you've ever thought about pitching yourself as a podcast guest but weren't sure where to start, or you've been pitching with zero results, this episode is for you. Rachel Allen is a marketing strategist and communications expert who has appeared on over 50 podcasts a year, racked up 1.8 million listens in a single year, and has signed clients from interviews she recorded six years ago. She joins us to break down exactly how to land podcast guest spots that don't just get you exposure, they generate real revenue. In this episode, we cover: Why Rachel almost missed the ROI of podcast guesting entirely (and what the data actually showed when she looked) The "one-to-one while one-to-many" approach that makes podcasting uniquely powerful for introverts and relationship builders The three things every pitch should include — including the one most coaches completely skip How to use "4am language" to make your pitch instantly stand out The real difference between a personalized pitch and a performative one (and how hosts can tell) How personal is too personal? The LinkedIn-level rule for calibrating your pitch The three biggest pitching mistakes, including one that will get your email deleted even if your first message was intriguing Red flags to watch for when researching shows to pitch How to track your pitching ROI even when the data isn't obvious Rachel's follow-up cadence: exactly when to follow up, how many times, and what to say What to do when you feel too scared, too salesy, or too much like an imposter to pitch at all Whether to hire a podcast pitching agency and what to watch out for if you do How to land your first guest spot in the next 30 days Rachel's "Profitable Podcast Pitching" Workshop Rachel is hosting a live workshop on May 27th, noon–1:30pm ET where she'll walk you through her entire pitching system; including a live pitch-writing exercise so you leave with your pitch already done. She spends less than one hour a week on pitching and still books 50+ appearances a year. She's teaching exactly how. Head to her workshop page to grab your spot, and check the FAQ for a hidden coupon code featuring her very photogenic cat. Sign up for the workshop here: Profitable Podcast Pitching Connect with Rachel Allen: Rachel's website Instagram LinkedIn Substack Resources mentioned: Notion (for tracking your pitching pipeline) Behind the Bastards podcast with Robert Evans Alan Alda's podcast on science communication Connect with Teri: Teri's website Instagram   If this episode resonated with you, please share it with someone who's been sitting on the idea of pitching themselves as a guest. And if you're ready to get your voice out there. Rachel says it best: there is a podcast out there for you.