How to get clear on your values and have a heart centred business

Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.   KEY TAKEAWAYS COVERED IN THE PODCAST: What I mean by being a heart centred business The importance of mindset and the difference it has made to me and my members How knowing my values helped me turn down a job that appeared to be a dream opportunity   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Being crystal clear on what your values are will help you to understand how to create your dream business!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: How to know what values are most important to you How to find the balance between staying true your values when it clashes with your business The things I have changed for my business to be more in line with who I am   RESOURCES MENTIONED: Listen to the bro marketing episode with Dr Michelle Mazur: On Apple On Spotify On Google Join the Dream Business Club   TRANSCRIPT   Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business. And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about. And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing. And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah. So for me, I've been trying to bring more in line with who I am. Now. The products that I sold, the service that I give were always very much in line with me. I, uh, you know, want to do things very credibly. I listen to people. I see people. My community matter to me and I've never taken anybody or anything I do for granted. I'm also not too big for my boots that I won't do anything and everything that people ask me to, if I can fit it in. And if I've got time. I care about my community. So I will respond to everybody who DMs me or emails me and those things felt good. But the thing that didn't feel good was the fact of the money side and bringing people in through different ways. Now the problem is they work, right? And that's the annoying thing. So if I do an open and closed cart on my membership and tell you that you've only got 48 hours to get in, you're gonna panic a little bit. Maybe.  If you're interested and you're gonna think, oh, I need to get in or otherwise I'm gonna miss out. But that's a sales tactic. That's a you know, fear of missing out tactic. So now I have my membership fully open. You can join at any point, but that in itself causes a problem. Because I'm not giving you that scare tactic to get in there. So I think this is a tricky one because I am doing what I can. But then I think as buyers and consumers, we've gotta stop falling for it. We've gotta stop getting into those traps and realizing that actually someone who's willing to be there consistently and wait for you and go "I'm here when you are ready." Is worth 10 times the people who are going will you better get in or otherwise it's gonna close. And I never realized that for a long time. And I did, you know, some time ago and now, you know, the more I see this tactic going on, the more it drives me crazy, the more I see that people just, you know, don't have someone replying to their DMs or sorry. They don't reply to their DMs, they get someone else to. The more I see people only post when they've got something to sell or email when they've got something to sell. It just makes me feel really like that is not nice. That for me, doesn't fit with my values and doesn't feel heart centered. That's not, they're not doing it. It, and this is the thing, right? If I wanted to create something with you in mind, I wouldn't do open and close cart, which is why I'm not doing it anymore. Because if I'm thinking of you in mind, I need to allow you to join and get my support and help whenever you need it. I don't sit here and go, well, you can have it, but only in these very specific times that I open the doors. So for me, this is kind of the thoughts I've been having around my mind. But like I said, what we're gonna talk about today is how do you get to do what you see is a values driven business? So the first thing we need to get super clear on is what your values are? Like. That's number one. Because if you don't know what your values are, you're gonna have a real job actually then lining up in your business. So one of the things that we do in the membership all the time, every month, we do a mindset exercise. And the reason we do mindset exercise is because mindset is so incredibly important to everyone in business. It used to be something that I never thought about. It was something that I didn't, you know, not care much about, but I guess I didn't even think it was a thing that affected my business, how very naive I was. And it's huge. And that's why, because it's so huge and because I've done so much work and I am very lucky to hang out with some very smart, personal development people and, you know, mindset people that I've done, all this work. And now it's crazy important to me. And I've seen the difference it's made to me and my members. Like, I can't even tell you the difference it's made to some of my members. It's phenomenal, so phenomenal. And the, and the difference to their business is because of it. So every single month, like I said, we do a mindset activity. And one of the activities that are in the membership, but we do every so often, probably once a year, because it's so important to keep doing it is a values exercise. And it's how you find out what your values are. So the first thing I talk about is like, what different values are there. So it could be discipline, diversity, excellence, excitement. It could be faith. It could be, uh, focus. It could be positivity. It could be tolerance. It could be freedom or joy. It might be calmness, cheerfulness. It might be, uh, democracy, diligence, humor, honor. Like. All the different words you can think of. So the first thing I do is I go through a massive list of words and I did this in my VIP retreat as well, which is so powerful. And I might do it at my September event. I will see how I feel. Let's start with what we can get fit in. If I get time, I will fit this in. But if we don't it's because other amazing stuff is going on. So I give them a big, long list and I get 'em to pick 10. So they have to pick 10 of these values that are the most resonating with them or the most important. But then we need to find out what's the most important on what their top three are. And what I do is I take them through a number of questions and a number of steps that basically helps them whittle it down. And it's a really powerful exercise the way I do it because you're...