How to Get Clients 101 (And Why What You’re Doing Isn’t Working)

Join the Facebook Group: ⁠Estheticians in Business⁠Follow on Instagram: ⁠@estheticianinbusiness⁠Explore the ⁠Booked Solid Bundle + Marketing Course⁠suse the code EIB at glossgenius.com for 50% off for 2 months! Let’s just say it…If you’re not getting clients, it’s probably not because the industry is saturated.It’s because you don’t have a client-getting system.In this episode of Estheticians in Business, Allyson breaks down the real reason your books aren’t full and walks you through the 3 foundational pieces of getting clients plus the missing link most estheticians ignore: traditional vs non-traditional marketing.This is your no-fluff, real-talk guide to getting visible, getting clear, and actually getting booked.Why posting randomly is not a strategyThe 3 core pieces every esthetician needs to get clientsThe difference between traditional and non-traditional marketingWhy consistency matters more than motivationHow to create a simple system that actually brings in bookingsIf no one is booking, the problem isn’t your pricing…it’s that no one is seeing you.You need consistent visibility, not occasional bursts of motivation.Focus on:Showing up consistently on 1–2 platformsGetting in front of people regularly (online and in person)Repeating your message so people remember and trust youKey takeaway:Visibility creates opportunity. Silence creates empty books.If someone lands on your page and doesn’t know what you do within seconds, they’re leaving.You need to be known for something specific.Instead of:“I offer customized facials”Say:“I help women 40+ improve fine lines and skin texture with results-driven facials”Key takeaway:Confused people don’t book. Clear people get paid.You can’t hint your way into a fully booked schedule.People need clear direction.Strong CTAs sound like:“DM me ‘FACIAL’ and I’ll send the booking link”“I have 2 openings this week, message me to grab one”Key takeaway:If you don’t ask, they don’t act.This is where most estheticians go wrong.Getting clients is NOT just posting on Instagram.Often overlooked, but one of the fastest ways to grow.Examples:Asking for referralsTalking about your services during appointmentsLocal partnerships (hair stylists, gyms, boutiques)Networking eventsWord of mouthKey takeaway:Your next client is likely already connected to your current one.This is how you grow your visibility at scale.Examples:Instagram content and reelsEmail marketingWebsite and SEOBooking systems and follow-upsKey takeaway:Posting without a strategy is just digital journaling.This is where momentum happens.Example system:Client comes in → you educate + plant a referral seedYou follow up after their appointmentYou share results onlineTheir friend sees it and hears about youThat’s how you build consistent client flow.Most estheticians don’t have a client problem.They have:A consistency problemA clarity problemA lack of a real systemKeep it simple:3 posts per week5–10 conversations (DMs, in-person, follow-ups)1 direct booking postThat’s it. No overcomplicating.Today:Post something that leads directly to a bookingStart one real-life conversation about your servicesDo that consistently, and you’ll already be ahead of most estheticians.Join the Facebook Group: Estheticians in BusinessFollow on Instagram: @estheticianinbusinessExplore the Booked Solid Bundle + Marketing Courses