EPISODE · May 29, 2026 · 47 MIN
How To Get Coaching Clients When You're Just Starting Out
from Business of Coaching Workshop · host TurnKey Coach
Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients, why the beginning is more about sales than marketing, and how to find people who are already close enough to need your help. The conversation covers free and discounted first clients, referral momentum, pricing transitions, trial periods, and the "resentment factor" that tells a coach when the exchange needs to change. CJ also explains what a new coach actually needs before charging for coaching: a place to train, a clear way for clients to get started, basic waivers and red-flag awareness, and teaching progressions that help clients walk away knowing they learned something. Coaching confidence comes from coaching reps, not waiting until every detail feels perfect. PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender
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