How to Get Featured in the Media as a Coach with Rob Lang (Defender)

Being good at what you do isn’t enough if no one knows who you are. In this episode, I sit down with Rob Lang, who’s been behind the scenes of the media for 35+ years, helping people turn their skills into visibility and credibility. We unpack what makes a media pitch land, the #1 mistake most coaches make, and how to tailor your message for real-world results—not just a framed newspaper article from 1992. Rob also shares how even introverts can craft a clear message that magnetizes the right opportunities. You don’t need a PR team—you need a strategy. And this episode delivers it.   Learn more about Rob at: theexpertexpert.com