How to Get Featured In The Press (And Why It's More Powerful Than Any Ad You'll Ever Run) [Fiona Harrold]

In this episode, I'm joined by someone who's been in my world for a very long time — the one and only Fiona Harrold, widely known as the UK's queen of PR. Fiona's been featured in (and getting her clients featured in) major publications since the late 1980s. She knows exactly what journalists want, how to pitch them, and how to turn a well-placed media feature into a steady stream of high-quality clients. In this conversation we cover why Gary Vee thinks the media pendulum is swinging back to traditional press, why being featured in a newspaper or magazine still builds instant authority and trust like nothing else can, and how that credibility translates directly into clients who arrive on calls already convinced you're the real deal. We also get into the practical stuff — how to write a pitch that actually gets read, how to find and approach journalists (even if you've never done it before), why X/Twitter is where the relationships are built, and how PR feeds your SEO in ways that are becoming even more powerful in the age of AI search. Fiona also gives away her Pitch to Published Feature resource — real-life pitch examples alongside the actual features they generated — so you can see exactly how it's done. VALUABLE RESOURCES Fiona's free giveaway — https://go.fionaharrold.com/pitch-to-publish-feature [email protected] ABOUT THE HOST Nick James Nick dropped out of university at 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash. Fortunately, Nick kept it afloat, turned it around, and sold that business two years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned speakers including Gary Vaynerchuk, Grant Cardone, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.