How to Get More People to Show Up for Your Webinars & Challenges

In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending multiple email reminders, creating a workbook or cheat sheet, offering exclusive bonuses, promoting live Q&A sessions, and leveraging social proof from past events. Ideal for course creators, membership owners, and coaches, this episode provides valuable insights to ensure more engagement and higher turnout for your next live event.   KEY TAKEAWAYS COVERED IN THE PODCAST Live Attendance Matters – Getting people to show up live helps build trust and increases your chances of making sales. A strong turnout can make a big difference in your launch success. Reminders & Engagement Boost Attendance – Sending multiple email reminders, offering a workbook or cheat sheet, and creating excitement with exclusive bonuses can encourage more people to attend. Social Proof & Live Interaction Work Wonders – Showcasing testimonials from past attendees and promoting live Q&A sessions can make your event feel more valuable, encouraging more people to join in real time.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript It's super frustrating where you spend a lot of time and effort creating your launch event, like a webinar or a bootcamp or a challenge only to do the live thing and not have many people show up live. Over the last few years, I have seen a slow decline in the number of people who show up live. And yet it's more important than ever that we do get those people to show up live in order to help convert them into customers. So what if I told you there is a simple and actionable strategies that you can take to actually get people to show up live? In today's episode, I'm sharing with you five key tactics that you can use in order to increase the number of people who actually show up live to your next launch event. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am so grateful to have you here with me and spend your very valuable time. In this week's episode, we are going to be talking about something that's super important when running a launch experience. One of the things that we have seen in the past year or so when running a launch experience is that the show up rate has been fairly low compared to previous times. And what I mean is [00:02:00] webinar or a bootcamp or a challenge, The number of people who sign up compared to the number of people who show up have been much lower than they have been in the past. When I first started doing webinars, like eight, nine years ago, I would expect easily a 50 percent turn up rate. And then. It started to die off a bit and then during COVID it really picked up again because obviously no one was going anywhere, they had nothing to do. And then it's died off again and really now if someone says to me they had anywhere between a 30 or 40 percent show up rate, I think that's good. So first off we're going to look at why you want them to show up live and then I'm going to talk you through five tactics that I have to help you to get them to show up live. So let's start off by talking about why you want people to show up live to your launch event. Now, it goes without saying, if you're doing a webinar or a challenge or a bootcamp and you're doing it to an [00:03:00] empty room, that isn't going to feel very good for starters. So apart from that very obvious reason, there are lots of other really important reasons as to why you want people to show up live. The first reason is it creates a stronger connection and trust between you and the person that is on the live webinar or the challenge or whatever it is. And when that comes to the buying part of it, people only buy from who they trust. So when they see you live answering questions, addressing concerns, offering immediate value, they feel more connected to you and your brand. And this connection often translates into a higher likelihood that someone will buy from you. It also helps them if they think that there's a sense of urgency. So having someone come along to an event with a deadline date is really helpful because it's like you want to come and take part in this while it's still available. There's a higher perceived value when they turn up live. So You'll know that if [00:04:00] you, I don't know how many webinars and things you've signed up for, and you think, Oh, I'll do that afterwards. And you never get around to doing it because we're not perceiving it as a very high value. Whereas if it's a really good event, launch event, and I perceive value in it, then I'm going to make sure I turn up live. And when I'm turning up live, that automatically means I think this has some value. And the perception of a higher value increases the likelihood that people will take your offer seriously and be willing to invest in your program or course. So. Again, it's super, super important for that increased accountability and commitment if they're willing to show up live to a challenge or a webinar or a bootcamp or something that's free. They obviously have a much higher accountability and commitment. They, you know, they are saying, no, I really want this. I'm really interested in it because they're willing to show up live to do the thing. Also, it really helps with things like live testimonials and social proof. Often when I've done challenges or [00:05:00] webinars, I attract some people that are already in my world and already work with me, which is always lovely. And then what happens is they end up saying. Hopefully really nice stuff on the call and you kind of end up getting live testimonials and live social proof. Even if you don't know them, even if it's a cold audience, hopefully people should be kind of saying that was great. That was helpful. And you should be getting that reassurance as you go through. So in short. Getting people to show up live is really important for many reasons, but predominantly the sales aspect, they are more likely to buy if they have come along and they've engaged and they've seen who you are and what you do and can make a much more better informed decision. The key thing with doing any launch event, live launch event is encouraging those people to turn up live and take part live. So how do we do that? Okay. I have got five tactics that [00:06:00] you can use when planning any launch event in order to encourage your launch attendees to show up live and take part. Tactic one, send multiple email reminders. I am confident that you are probably not sending enough emails to the people who have signed up. We are often so, I guess, are preoccupied by getting people to sign up that once they sign up, we kind of forget about them. When I do a launch strategy for myself, or if I help someone else do it, we have A chunk of emails that go up to people who haven't signed up and a chunk of emails that go out to people who have signed up. They're actually very similar in their themes, but rather than saying, Hey, come and join, it's saying, I can't wait to see you there. Or it's saying, you know, I'll see you at the live, whatever it might be. In terms of how many emails you should send, that gets a bit trickier. Now, if [00:07:00] I had done something, if I'd been promoting an event two weeks out, I work backwards from when the event takes place. So let's say I'm doing a webinar and the webinar is at two o'clock on a Thursday afternoon. As the webinar goes live, I might do an email that says, we are live now. Come and join us. I might do an hour before. I might do 24 hours before and then before that I might do one three days before, six days before, eight days before, ten days before. You basically want to be sending those emails to remind them what amazing stuff they're going to get by coming to this thing and attending live. It's a really, really helpful to. Encourage them to show up live, to come and take part...