How to get noticed in mainstream media with persuasive press releases | Mickie Kennedy

from Professional Speaking: Known. Booked. Paid.

Q. What has always been the best form of promotion and probably always will be?A. Word of mouth marketing, ie. getting people talking about you, your product or your service.Happy new year to you! Would you like some good PR?Let's get 2022 off to a flying start with one of the best ways to help you build influence and become known, without having to compete for keywords. Welcome to the world of Press Releases.My guest today is Mickie Kennedy and he's the founder of eReleases, a company that specialises in press releases and helping get other people talking about you. Who's it for? Who's it not for? What makes a compelling press release and what makes a waste of time and money as a press release?In this episode:What is a press release?Who should use press releases and why?How do you know if your press release is any good?Why press releases are so cost-effective when done right.How to get help with your press releases.How many releases do you need for a decent campaign?and more besides.Find out more about Mickie and eReleases: https://www.ereleases.com/hello-ereleases/?a=115 and take Mickie's FREE 1 hour Press Release strategy masterclass: https://www.ereleases.com/plan/ Mickie's book recommendation was Contagious: Why things catch on by Jonah Berger available on Amazon https://amzn.to/3pPpbIF Remember to visit our show sponsors BrandFace: HowBrandFaceWorks.comJoin me next time when we'll be speaking about persuasive presentation skills.To sign up for my free Podfluencer Weekly newsletter on LinkedIn, click the link: https://bit.ly/3JFUQnKDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

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This episode was published on January 3, 2022.

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