How to Get on Top Rated Podcasts and Stand Out as a Guest

Today’s episode of the podcast is a solo episode where I am sharing with you how to become a guest on a top rated podcast. Tune in to hear my checklist of things that are most important to a podcast host, when choosing who they want to interview on their podcast. If you are ready to accelerate your growth, your audience and your email list this episode is a must listen!   KEY TAKEAWAYS COVERED IN THE PODCAST How to find podcasts to apply for How to determine if you are a good fit for a podcast Top tips for a successful pitch   If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.     LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen back to episode 316, Audience, Audience, Audience: Proven Tactics For How To Grow Yours Download the checklist for the things you should do if you are hoping to get on someone's podcast Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Becoming a guest on a top rated podcast can be a game changer for your credibility, for your business, and most importantly, for your audience growth. Getting in front of someone else's audience is so powerful, but how do you get on those top rated podcasts? How do you stand out from the crowd? Why does that podcast host pick you over someone else? Well, today, my friend, I am sharing all after years of having people pitch me to come on my podcast. I have pulled together a checklist of things that are the most important to a podcast host that will help you stand out and Be picked as a guest on their podcast. If you are ready to accelerate your growth, your audience, and your email list, this episode is for you. And if you're sitting there thinking, Teresa, I'm not sure I want to go on someone else's podcast. Then I want you to listen up anyway, because getting in front of someone else's audience is such a powerful strategy to accelerate your audience and your email list growth. And as we know, building your email list is one of the most important things that you can do in your business. And I'm going to give you the confidence to put yourself forward to go for these amazing opportunities. Hello and welcome back to this week's episode of Your Dream Business podcast. How are you doing this week? I've been super busy batching a lot of podcast episodes, and in doing that, it means I'm really ahead with my guests, which is awesome in one way, but also I don't like to be as ahead as I am because it sometimes feels like, great, we did an interview that comes out in September. So it can be a bit frustrating. However, As you can imagine, I get a ton of applications to come on my podcast. I've had my podcast for a long time. This is episode 346, like that is a lot of years. And I've had a load of people on my podcast over that time. And I've also been pitched. Many, many, many, many, many, many, many, many, many times. And I've seen them all the good, the bad, the damn right awful. Like I was once pitched a subject and a person. Because this person said they were a big fan of the podcast. They listened to it and they noticed I'd never had anybody talking about this particular subject and they wanted to pitch this particular person. That particular person had come on my podcast and had spoke about that particular subject. And in fact, that person was highlighted on my podcast page of the website. So if they'd just gone and looked at my podcast page, they would have seen I'd already had that guest. So as you can imagine, that was a hard no. And actually, I think I was obviously not in a great mood that day, because I actually emailed them back and said, I'd do your research if I was you. But the problem is, and I don't normally do that, but the problem is it takes a lot of time as a podcast host who does interviews, finding the right people for your podcast, getting them on, doing the research, all of that stuff, looking through every application takes a ton of time. However, if you can get on a podcast, it's one of the most effective ways of putting you in front of another person's audience. I have a loyal and amazing group of humans that you are part of that listen to my podcast. So anybody that I put in front of you gets a front row seat at that audience. Like they get to stand on my metaphorical stage while I present them to you. So getting on other people's podcasts is a great way to become more visible and to build your email list. And actually, if you want to know a bit more about why we need to get visible and some of the tactics that you can use, and this is part of some of that, but I'm going deep in on this subject today, go and check out episode 316 called audience, audience, audience proven tactics for how to grow yours. So after you've listened to this one and you like the idea of it, go back and listen to that. And I'll give you some more ideas of how you can grow your audience. But like I said, getting on a podcast is a great way to grow your audience. Also, as things go, I find it one of the easiest things I can do. So not necessarily just getting on there, but once I'm on the podcast and being interviewed, being interviewed is awesome. And I love it because I don't have to put a ton of time into it. I don't have to prep too much. If I talk about the same sort of things, or if they ask me about my business, then it's easy. And I love it. I love having conversations with people. I love answering questions. So this is why today. I am going to share with you how you can pitch and get on amazing podcasts, because I have seen it all. And like I said, over the years I have worked out what makes an amazing podcast pitch that means I am very likely to say yes. and what makes a dreadful podcast pitch that I won't even get past the first couple of lines of. So today I'm going to take you through a checklist almost of things that you should do if you are hoping to get on someone's podcast. Now you don't need to panic about writing all these down. If you've got pen and paper, great. If you haven't head over to teresaheathwareing.com/346 and you will find a link to this checklist. So teresaheathwareing.com/346 as in the numbers, not the words, and you will find a link to this checklist. And I will give you all the things you need in order to go out and get put on amazing podcasts, which can do phenomenal things for you. And. This has been a strategy that I have been working with my group members and my accelerator members for some time. And I have the amazing Emma who has done exactly this strategy, and she has been featured on top 10 podcasts for her industry. She has grown massively in a short period of time because she was able to get in those podcast episodes and be featured on those podcasts. So this is a proven strategy that we are using in the club, in the membership, in the accelerator program, when I work with people one to one, this is something I walk them through and I wanted to give you some of this good stuff today. So let's talk about how do we get on these amazing podcasts. So the very first thing you need to do is find them. Now, this is not as difficult as maybe you would think. As easy as going onto Google and searching podcasts for, and whatever your niche is. So if you are a mom in business or your audience are moms in business, then you might want to go and search for podcasts for moms in business If you sell to people who Uh, online business owners, you might want to search podcasts for online business owners. If you are a coach that only looks after therapists, then you might want to search podcasts for therapists. So you get the gist. It's really simple. Go into Google, do a quick search, and no doubt it will come up with a ton of different podcasts. If you have a podcast, another really good way to do research is ask people when they apply for yours to tell you a couple of podcasts that they've already been on. And this will basically give you a bank of podcasts that you could also pitch for. So there's lots of different ways, but I just wanted to give you two really quick ones. But like I said, finding them shouldn't be the hard bit. Another really quick one, because I can't help, because now I'm talking about it is that you could also go and look at your competitors and see where they're speaking, what podcasts are they being featured on and again, they are podcasts that you could go on. So first thing is get yourself a good old list of podcasts that you could approach, but that's the easy bit. The next thing is. You need to do your research. So one of the worst things that I have is when people come to me and say, your podcast is amazing and it's a perfect fit. And they evidently have not even looked at the podcast. So the things that I want you to do when...