How to get started with b2b account based marketing
from Predictable B2B Success Hosted by Sproutworth
In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include: Why Patrick advocates for a B2B account-based marketing approach How Patrick defines account-based marketing (ABM) Why marketing and sales should work as one cohesive unit The benefits of ABM to an organization How companies can find ways to adopt ABM that best fit their unique needs How to develop a one to one personalized experience to companies with ABM How much data do we need to support buyer profiles How to engage your account's buying committees and users Why building a peer to peer relationship with sales is the best way to create better alignment How to recruit for ABM transformation within an organization The role of account scoring in B2B account-based marketing When to look at building your content and messaging Why your content needs to pass the sniff test The steps we should be cognizant of in rolling out b2b account-based marketing Technology will help with your ABM transformation What metrics and analytics we need to have in place Aspects of ABM that innovative companies are using
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