How To Get Started With Messenger Marketing And Messenger Bots

KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to.As messenger apps are so popular, more people are likely to interact with you in this way. Because it is so new, it’s still fun!When it comes to the basics of messenger marketing, it is marketing to audience inside of a messenger app - whether it’s Facebook, Skype, Kik or WhatsApp. With almost 2billion people using Facebook Messenger every day, this is the most common use for messenger for marketing.A messenger chat bot is an automated chat you set up based on the answers that you set up. Although it a bot, you can set up your own personal touch and make it as fun as you like.When it comes to getting started, you can’t add your Facebook fans or email subscribers to your messenger bot service. You are effectively starting from new. To get people to subscribe to your messenger list, you need people to interact with your chatbot before you can start to message them.If you’re looking to grow your messenger subscriber list, you can use a programme called Many Chat. You can send polls and questions to your email subscribers and Facebook followers to direct them to your chatbot. You can also use your messenger bot to reverse this process and grow your email list.Although you won’t have access to everything, there is a free version of Many Chat that you can use to help you get started.When it comes to what you can use messenger bots for you can run giveaways, give out vouchers and coupons, you can run quizzes, you can run challenges, you can send receipts, you can reengage with customers and you can offer FAQ information.If you are thinking of venturing into Messenger Ads, the best thing you can do is test it. It may not work for you, but at least you will have tried.In the best case, you may find a method that really works well for you.If you’re going to set up a messenger chat bot, you need to ensure you are filling out all of the details. If you’re not going to monitor the chats, let people know.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best things about starting messenger marketing, especially in the UK, is that nobody is doing it yet. You have a chance to shape and mould the industry.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chrys Tan – 05:30Why Messenger Marketing? - 07:45The Basics of Messenger Marketing – 12:05The Rules Around Getting Started and How to Build A Subscriber List - 14:31What Can You Use Messenger Bots For? - 23:15Are Messenger Ads Worth It? - 30:00How To Use Many Chat - 35:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEHack Your Online Business PodcastChrys Tan LinkedInChrys's MasterclassManyChatTranscript below Okay, so this is really weird. First off, trying to do that intro with a different name. And second off, I still don't have the other intro that we would normally put in between, so you know that American guy that used to go, I'm not even going to do the accent, I nearly did the accent, but you know what I mean.So I currently don't have an intro and outro. So this is a bit weird jumping straight into an episode, so please bare with me while I'm working out what it is that I'm doing on the podcast, whether I'm going to have someone else do my intro for me, whether I'm going to have someone American or British, and whether I might just do it myself. Because actually I think there is a bit of a trend for people doing their own podcast intros with a bit of music behind. So I might do that. I'm not sure.But anyway, as of this week, it's now Marketing That Converts. Everything is changing over. Like I said, please don't panic. It's the same podcast. It's me. It's the same sort of stuff. I just wanted to have a title that was more understanding and more a reflection of what I was doing on the podcast.Anyway, that's why we have a weird start to this podcast. If you're new, by the way, this isn't how they all start. There's normally a much more professional feel to it. It's just that this one's a little bit different while I'm working things out. And the other thing is, I always work in advance obviously, so this episode, episode 67, is coming out ... I'm just looking at my calendar, hang on. It's coming out on the 3rd of June. And today it is the 13th of May. So trying to work out in advance when I'll have stuff done by is really tricky.Anyway, enough of all that. On to this week's episode. This week we've got an interview for you. And this episode makes me laugh a bit because when I'm in this industry, or being in this industry, there is so much to it. There are so many platforms that do so many things. Being in marketing in general, I have over the last probably 16 years now, I have done every kind of marketing you can imagine. Like literally every kind. So there is so much to know and learn, and obviously there's some stuff I'm better at than others. And there is some stuff that, you know what, I try not to get involved with because I know that that's not where my strength is, or I haven't got the capacity at this point to become brilliant at it. Because I'm one of those people that wants to go all in. If I'm going to do something, I've got to be good at it, I've got to know what I'm talking about, or otherwise I just won't talk about it.And today's episode is one of them. You might remember if you think back to the Pinterest episodes, that was one that was also very similar. So today we're not talking Pinterest. We're talking messenger bots, and using messenger marketing. And even though I've included it in lots of different talks I've done, and I can talk about the importance of it and I can talk about how good it is from a marketing standpoint, it's not something that I've done a lot myself and it's not something that we're using at the moment as a marketing tool. However, like with the Pinterest one, it might be after this episode that I change my mind and we need to focus on it. Because actually the episode is really cool. We go into some really nice detail.So today I talked to the lovely Chrys Tan, who is the founder of Chrys Media where she helps coaches and online course creators fill up their diaries, webinars and online courses with Facebook Messenger marketing. She's been featured on Buffer, Our Social Times, Business Hour Podcast, and has spoken at conferences such as Social Day Houston. She's originally from Singapore and now runs her own Messenger marketing agency online while travelling the world. Nice, eh? And isn't it cool that with all these online businesses you can do them from everywhere. So Chrys is currently based in Mexico and she was saying that she possibly might come over to the UK next year, so how funky is that that you can actually do that when you've got an online business? Which I think for most people kind of must be the dream.Anyway, we have a great episode where we go into what Messenger marketing is and what Messenger bots are. Now if you're say there thinking I only have a small business, I'm not doing these crazy amazing automation things, I don't need it, I still want you to listen because actually I make her go very basic. Because I wanted to get everything over in terms of where you can start, what you can do. And Messenger bots are very cool. They can do some amazing stuff. But we don't go into that level. We keep it fairly simple and straightforward in terms of getting started, the platforms you use to get started, and why you want to do that. So I really urge you to listen to this episode because it is something I think that is growing and I think it's going to become more and more important as we move forward. Even though we're using a platform that doesn't belong to us to get to our audience, it's still one of those many ways in which we can communicate and engage with our audience. And there's some very simple, easy things that you can do to get started that doesn't cost you much time or money.So definitely worth a listen, this one. And I hope you enjoy it. Introducing Chrys Tan I'm really excited to welcome Chrys to the podcast. Welcome to the podcast.I am super excited to be here, Theresa. Super excited.Awesome. I've said in the intro that we had a chat this other day because I was being interviewed for your podcast, which is exciting, and so we've already had a really nice chat about things. We talked about Messenger and bots and things, and I said that actually I don't think we've really talked about it or covered it. So it's perfect that you've come on to talk about this. So thank you.But for my audience, if they don't know who you are, can you just give me a very brief outline to how you got to do what you do now, and what is it you do?Sure. Like you introduced me, my name is Chrys Tan. I am the founder of Chrys Media. We are a Messenger marketing agency and we work mainly with coaches and online course creators to kind of help them fill up their diaries, their webinars, and of course their online courses, by using Facebook Messenger marketing chat bots.A lot of people get really afraid of the word "chat bots" because of the word "bots" I guess. Like I told you, with the Russian thing and everything-They're going to take over the world.They're...