How to get technical SEO tickets prioritised & shipped | Alison Moss

Alison Moss joins Search with Candour to discuss how to prioritise technical SEO fixes and get development tickets actioned.Together, they cover common pitfalls like lack of buy-in and unclear requirements, emphasising translating SEO needs into business outcomes and developer-friendly acceptance criteria, using ticket templates, and providing references.Alison explains prioritising by impact versus effort, helping teams order “high priority” items, and acknowledging SEO competes with other business priorities while building relationships with product and dev teams and supporting testing.Links🔗Follow Alison on LinkedIn: https://www.linkedin.com/in/alison-moss-804a5537/ 🎫SearchNorwichXL early bird tickets: https://searchnorwich.org/ 🎟️Buy tickets for the Live podcast in Brighton: https://www.eventbrite.co.uk/e/the-efficiency-paradox-why-al-doesnt-make-your-life-easier-live-podcast-tickets-1982302667641?aff=erelexpmlt Time stamps00:00 Get your dev tickets prioritised with Alison Moss01:28 Introduction05:41 Why tech SEO gets stuck08:29 Sell fixes for buy in15:25 How to write clear dev tickets22:06 Prioritise issues smartly26:47 Pick your battles and quick wins32:19 Frameworks and relationships42:47 Handling senior pushback47:53 Explaining SEO value48:10 Writing better seo tickets50:56 Developer context links52:13 Resurrecting backlog work54:26 Using external proof56:42 Don’t be afraid to jump on a bandwagon59:56 Recommendation: Actionable tip01:01:08 Recommendation: Tools and software01:03:06 Recommendation: Butter, Project Hail Mary and Dungeons & Dragons01:15:06 Where to find Alison01:16:36 Conclusion