How to Get Therapy Clients Using Social Media: Part 1 - Content

Feeling disheartened by low engagement on your posts? Wondering if it’s even worth using social media when no one seems to be watching?In this first episode of a 3 part series, we’re digging into the content side of social media for therapists in private practice — what to post, how to make it meaningful, and why even quiet followers might be paying more attention than you think.You’ll learn:Why visibility isn’t the same as validationThe 50/30/20 rule for balancing engaging, informative, and promotional contentHow stories, hashtags, emojis, and reels can gently boost your reachWhat your page insights can teach you (even if they feel discouraging)And if you're looking for ideas about what to post over the summer months, this episode also includes campaign ideas using awareness events, such as:Bereaved Parents MonthNational Picnic MonthWorld Listening DayInternational Self-Care DayNon Binary People's Awareness WeekThis episode is full of practical tips — and a whole lot of reassurance.Setting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comKeywordssocial media for therapists, content creation tips, engaging social media posts, growing private practice, therapy marketing strategies, social media engagement, building an online presence, mental health content ideas, posting on social media, therapist social media tips, summer campaign ideas, therapy growth group