How to get to better ideas — Pieter-Paul and Matt from Better Briefs

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover: What’s holding better ideas back for your brand? Common mistakes made when evaluating ideasPractical tips to improve your creative decision-making