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EPISODE · May 28, 2025 · 1H

How to get to better ideas — Pieter-Paul and Matt from Better Briefs

from Marketing Meetup Podcast · host The Marketing Meetup

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover: What’s holding better ideas back for your brand? Common mistakes made when evaluating ideasPractical tips to improve your creative decision-making

What this episode covers

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover: What’s holding better ideas back for your brand? Common mistakes made when evaluating ideasPractical tips to improve your creative decision-making

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How to get to better ideas — Pieter-Paul and Matt from Better Briefs

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This episode was published on May 28, 2025.

What is this episode about?

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this...

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