How to Get Traditional Media Exposure

Summary: On this episode of Rhodes to Success, I interview Josh Elledge who is a syndicated columnist and ‘go-to expert’ in building relationships with the media. Josh is a dynamic and entertaining consumer expert who focuses on the day-to-day spending habits of Americans, with a focus on showing people how to get more lifestyle on a fixed income. If you’ve ever wanted to be the go-to TV expert in your field, then this is the episode for you.   Main Questions Asked: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Why should entrepreneurs and bloggers bother with traditional media when they have the power of social media and podcasting? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Do you think traditional media will go into new media? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       How do we connect with the journalists and make ourselves known as the go-to entrepreneur in our niche? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       What do you mean by ‘checking out’ online? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       How do you get good at interviews? <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       What are some actionable tips and steps people can take to start building relationships with media?   Key Lessons Learned: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       In order to be ‘discovered’, you need to be able to speak the language and have the systems down so that you can be presentable and get in front of large audiences with your message and tell your story in an effective way. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Eventually you will get your one shot, but the goal is to be invited back and be the ‘go-to’ expert and part of their team in their database. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Ensure that you are presentable and have the means to reach out and build relationships.   Traditional Media: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Traditional media adds to your credibility. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Over the past 5 years, newsrooms have been shrinking and adjusting to a new media world. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Traditional media, on its own in print form, will not survive which is why they are investing heavily in online presence. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If you are a podcaster, blogger or internet entrepreneur, you are extremely attractive to traditional media organizations as you represent their future.   ‘Checking Out’: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Journalists and producers do not like taking risks, so if you are an unknown they will try and build a picture about you before they even respond back. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       If you don’t ‘check out’ online, then you aren’t going to get calls back. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       You will be ‘checked out’ based on online credibility, including your website and social media profiles. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Producers will be looking to see if you have you been on TV before. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Producers will research if you have been quoted before. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       The press kit on your website should have video of you, list of places you’ve appeared, bio, example questions, story and segment ideas. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Establish yourself as someone who is easy to work with.   Interview Skills: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       The average sound bite for television is 7 seconds. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Learn how to communicate in sound bites or ‘pull out points’ and rehearse your talking points prior to the interview. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Summarize your point of view and be able to state it in two sentences. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Be able to have a series of points that are interesting.   Podcast: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       People love valuable and actionable content. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       As a podcaster, you need to engage the listener immediately or they are unlikely to return and give you a second chance. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Podcast guests who aren’t great talent will reflect poorly on the host’s and show’s reputation. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Invite as much feedback as you can get.   Building Media Relationships: <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Get to know who’s who in your industry. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Find reporters who are interested in your subject and get to know them via Twitter. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Create a separate Twitter list to follow local media. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Make sure you know what availability media outlets need to fill each day. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Make your contacts aware of the content you are creating. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Take your relationship offline and ask to direct email rather than Twitter exchanges. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Be ready and available for your chance to be interviewed. <p class="MsoNormal" style="margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo1; tab-stops:list .5in">-       Keep an eye on the daily news for opportunities where your expertise could be used in the media.     Links to Resources Mentioned Millions In Free Media   Savings Angel 90 Days to Abundance Podcast Podcasters Paradise HARO Motivating Other Moms Radio Interview Connections Fat Apocalypse