How to Get Your Brand Mentioned by ChatGPT and AI Search

Resource Mentioned  - https://www.youtube.com/watch?v=15RN0Aee72Y In this episode of Momentum: Where FinTech Meets AI, Stan Altshuller sits down with Ben Tannenbaum, founder and CEO of AISO, to break down how brands can win visibility in the age of AI search. They explore why SEO isn’t dead but evolving, how ChatGPT actually selects brands, and what “fan-out search” means for your marketing strategy. Ben shares practical strategies to help you get mentioned inside AI tools -  from identifying the right questions users are asking to optimizing content for AI-driven discovery. If you’re a marketer, founder, or growth leader trying to stay relevant as search shifts from Google to AI assistants, this episode gives you a clear, actionable roadmap. Key Moments:02:00 – Is SEO dead or just evolving?04:30 – Why clicks are decreasing but revenue may not be06:30 – Understanding AI as a research assistant, not a search engine08:30 – What is “fan-out search” and why it matters11:00 – How ChatGPT chooses which brands to mention13:30 – Why you don’t need to rank #1 on Google anymore16:00 – The simplest way to get mentioned by AI tools19:00 – How to find what users are actually asking ChatGPT22:00 – Turning AI conversations into actionable content strategy25:00 – Medium, LinkedIn, and off-site strategies that work27:00 – Why Reddit can damage your brand if done wrong30:00 – How AISO collects real AI conversation data34:00 – From raw data to actionable marketing insights38:00 – The fastest way to increase AI mentions (2x to 10x)41:00 – The future of AI-driven market research and customer insights About the Guest :  Ben Tannenbaum is the founder and CEO of AISO, where he helps brands understand how people use AI tools like ChatGPT and how to get discovered within them. With a background in data platforms and alternative data, Ben specializes in turning real AI conversations into actionable insights that help companies improve visibility, content strategy, and growth. Website : https://www.getaiso.com/ Linkedin : https://www.linkedin.com/in/bentann/ About the host :  Stan Altshuller is a leading figure at the intersection of fintech and artificial intelligence. As an investor, founder, and advisor, he has collaborated with some of the world’s top hedge funds, asset managers, and data companies, helping them leverage technology for smarter decision-making and growth. Stan hosts the Momentum podcast, where each week he shares practical AI strategies designed to help financial professionals cut through the noise, beat data overload, and build intelligent, data-driven workflows. With a passion for exploring what’s next in finance, Stan empowers his audience to stay ahead of the curve by turning ideas into actionable results. Connect Stan :  LinkedIn Profile: https://www.linkedin.com/in/stanalt/ Website www.acadia.im