how to give your affiliates swipe emails they actually want to send

If you've ever tried promoting someone's offer and cringed at the copy they sent, you're not alone. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares exactly how to create affiliate swipe emails that people are excited to send. Whether you're running your first affiliate program or looking to improve your existing one, this quick episode will show you how to make your swipe files stand out from the rest. Episode Highlights The problem with most affiliate swipe emails — they're generic and overused. Why you need to make your swipes as easy as ABC, 1-2-3 for affiliates to use. How to tailor your swipes for different types of affiliates: New affiliates just joining your program. Longtime affiliates with proven success stories. The importance of giving clear timing instructions — when to send pre-launch, launch day, and last-day emails. Why every swipe should include multiple subject line options to avoid inbox fatigue. How Liz creates short videos to show affiliates how to personalize swipes for their audiences. The power of giving more swipe options than needed — 8 to 10 for a 5-day launch. Why adding examples (or real affiliate success stories) increases adoption and excitement. The bonus tip: hop on calls or Voxer chats with affiliates to help them customize swipes for better results. Key Takeaways Make it simple: Affiliates should know exactly when and how to send each email. Customize for different voices: Not all affiliates are in the same stage — tailor accordingly. Give more than enough: Overdeliver on swipe options so affiliates can choose what fits. Show, don't just tell: Use video walkthroughs and examples to build confidence and clarity. Support your affiliates: Personal connection boosts motivation and sales success. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM