How to Go About Pricing Your Membership Site

Send us a textOne thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers. In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where does it fit in the customer journey. Sarah Santacroce started her membership site for just that reason: to create community. This sprung from her Hippie background - she just wanted to be there to serve people. She wasn't really thinking about it from the perspective of a business owner. And that's part of what led to her under pricing the offer and consequent burn out. In This Episode:I sit down with Sarah to talk about her journey and understand the do's and don'ts from her experience of setting prices for a membership site. After over a decade of running a successful LinkedIn Consulting business, she was inspired to create a global movement that encourages people to bring more empathy and kindness to business & marketing.As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares with us her own pricing journey as well as how she approached pricing for her membership site and how it's evolved. If you've thought about having such a site and are curious about one woman's experience, then this episode is definitely for you. Podcast Highlights0:00 Intro2:03 Getting to Know Sarah6:00 The Value Sarah Brings to Clients7:01 Pricing at the Beginning10:02 Burnout Changed Things13:10 Be there and Discuss19:07 Different Platforms21:01 Takeaway from Discussion23:50 Wrapping It UpHow to Reach Sarah:Twitter: https://twitter.com/sarahsantacroceLinkedIn: https://www.linkedin.com/in/sarahsantacroce/The One Page Marketing Plan: humane.marketing/1page *****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network