How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)

I don't exist in July.That sentence is a content pillar of my business, and if you've been around long enough, you already know that!But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed feelings about her life. This episode is for the version of you that knows you need a break but can't stop shoulding yourself to death about it. We're talking about how to actually be offline — guilt-free, ADHD brain and all — without ignoring your business or becoming completely irrelevant the moment you step away from your phone.TOPICS & TANGENTS— The difference between being offline and being negligent— Availability vs. capacity: the client who thought I owed him a call because I was sending him blogs— The mental reframes you need when the "I should be doing something" voice won't shut up— How to wean yourself off your business without going cold turkey and relapsing into your email— Bricking your phone, deleting Stripe, and other unhinged (but necessary) things I've done in the name of rest— What to actually do with yourself when you're offline — including the analog bag, Sudoku, and a crochet kit I've had since Christmas— Your audience is at Costco and not refreshing your Instagram waiting for you to post— The chapstick method for remembering ideas in the middle of the nightPOINT OF THE STORYTake a weekend off social. End your workday an hour earlier. Make the list of things you actually want to do. You built this business for the flexibility, didn’t you?Love you, mean it. 🖤BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Vacation-Proofing Workshop— Past episode: “How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar”— Substack: “how to stop squirreling all over town: the "tiny tasks til ten" method!”— Past episode: All My Streams of Income as a Copywriter and Marketing Mentor Making $400k/Year— TOC #232: if you can't think of 10, think of 30 (or else)— Open Loop Newsletter for copywriters— Instagram: @siececampbell— Book: Remember It!: The Names of People You Meet, All of Your Passwords, Where You Left Your Keys, and Everything Else You Tend to Forget— Tin Can for kids— Brick (my affiliate link!)This episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag