How to Go Viral and Launch a Successful Fashion Brand Laura Derricourt

What happens when you go viral on LinkedIn while launching a fashion brand from scratch? For Laura, founder of The Shortlist, it was the start of something big.The Shortlist is a limited-edition fashion brand for petite women under 5'3 – created out of Laura’s personal frustration with not being able to find stylish, well-fitting clothing without constant tailoring. Like many great businesses, it was born from solving a real problem.Laura pivoted from recruiter to fashion founder and documented her journey online – and her honest, relatable content quickly gained traction, proving that LinkedIn is no longer just for corporate professionals.In this episode, we chat about:How Laura’s viral LinkedIn post kickstarted her brand visibilityWhat made her launches so successful – and the strategy behind itThe personal and professional challenges she’s overcomeWhy showing the behind-the-scenes can help you build a loyal audienceTips for turning audience growth into actual conversionsIf you're building a product-based business and want to grow your brand without relying solely on paid ads, this episode is packed with ideas and inspiration.👚 Connect with Laura: https://www.linkedin.com/in/lauraderricourt-theshortlist/🎧 Loved this episode? Subscribe, leave a review, and share with a fellow founder who's navigating launch life.Support the showThe Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.Find Your Starting Point:🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithmeConnect:🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/📸 Instagram: https://instagram.com/itssophiebiggerstaff