How to Grow a Consulting Firm Through AI With Michelle Tinsley

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Michelle Tinsley has built her career at the intersection of technology, strategy, and execution. Today, she leads Sciata, where the team provides specialists, custom software, analytics, and AI capabilities to help organizations turn data into actionable intelligence. Sciata brings more than a decade of experience and has worked across 400+ engagements, including multiple Fortune 100 clients. Michelle also brings the perspective of a founder and operator. She founded Tinsley Retail Insights and previously co-founded and served as COO of YellowBird, an on-demand marketplace for environmental, health, and safety professionals. Alongside operating businesses, she has served on corporate and advisory boards and has been active in angel investing. For leaders of professional services firms, Michelle’s experience raises an important question: how do you build a firm that can stay relevant as the problems clients need solved continue to change? We’ll explore how she thinks about positioning, client acquisition, sales, retention, leadership, and growth while operating in the rapidly evolving AI and data transformation market. Proposed Interview Structure:1. You’ve worked across large companies, startups, boards, and now lead Sciata. What originally pulled you toward building and leading professional services businesses? 2. What specific problem are you helping clients solve through Sciata today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients at Sciata, and within those organizations, who usually holds the decision to bring you in and hire you? 4. How are clients typically finding Sciata today, and what have you found works best for consistently attracting new business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing and trust-building tool for firms selling complex services like AI, data, and digital transformation? 5. AI and digital transformation engagements can involve multiple stakeholders, significant budgets, and long sales cycles. How do you personally move a prospective client from the first conversation to trusting Sciata enough to sign an engagement? 6. Once a client starts working with Sciata, what do you do to keep them coming back and build a long-term relationship where Sciata becomes a trusted partner rather than a one-off provider? 7. As you look at growing Sciata from where it is today, where do you find yourself most challenged right now as a professional services leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Michelle TinsleyWebsite Link: http://www.sciata.com Connect with Michelle Tinsley on LinkedInLinkedIn Link: https://www.linkedin.com/in/michelle-tinsley/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/