How to Grow a Firm Through Better Sales Systems and Team Performance With Kate Wass

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms rely heavily on referrals and relationships but struggle to build a repeatable system for generating new business. Kate Wass helps solve that challenge through her work at Premium Sales Consultancy, where she supports businesses with sales strategy, sales training, coaching, recruitment, onboarding, and performance improvement. As Client Relationship Director and Training Academy Lead, Kate works directly with business owners and sales teams to create structured sales processes that improve conversion rates, strengthen client relationships, and drive sustainable growth. Her experience spans sales leadership, recruitment, business development, and team performance management. In this conversation, we discuss how Premium Sales helps businesses create high-performing sales teams, the importance of coaching and accountability, and what firm leaders can do to improve commercial performance without relying solely on referrals. Proposed Interview Structure: 1. What led you into sales in the first place, and how did that journey eventually lead you to Premium Sales Consultancy? 2. What specific problem is Premium Sales helping clients solve today, and why is solving that problem something you care deeply about personally? 3. Who are the ideal clients for Premium Sales, and who typically makes the decision to bring your team in? 4. How does Premium Sales attract new clients today, and what marketing activities have generated the best results for the business? Current Acquistiion Channels: Content, Cold outreach Sub Question: You recently asked your network about sales podcasts. What role do you think podcasting can play in helping professional services firms build credibility, trust, and new business opportunities? 5. Premium Sales helps businesses improve conversion rates and sales performance. How do you approach your own sales process when taking a prospect from initial conversation to becoming a client? 6. A lot of firms focus heavily on winning clients but less on keeping them. How does Premium Sales build long-term client relationships and ensure clients continue coming back for additional support? 7. As Premium Sales continues to grow, where do you find yourself most challenged right now as a leader and as someone responsible for driving growth? 8. Looking ahead, where do you see the biggest opportunities for sales training, sales coaching, and sales consultancy businesses like Premium Sales over the next few years? *********************************************************************Know more about Kate WassWebsite Link: https://www.premium-sales.com/Connect with Kate Wass on LinkedInLinkedIn link: https://www.linkedin.com/in/kate-wass/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/