How to Grow a Trust-Driven Professional Services Business Through Strategic Positioning With Martin Rowinski

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Martin Rowinski has built Boardsi around a challenge many professional services leaders will recognize: connecting the right expertise with the right client at the right time. Boardsi helps senior executives position themselves for board and advisory opportunities while helping companies access experienced leadership talent.Building that kind of business requires more than a strong service. Trust has to be established before the sale, expectations need to be managed carefully, and the relationship needs to continue creating value after a client signs.In this conversation, we’ll explore how Martin has approached those challenges while growing Boardsi into an Inc. 5000 company, from finding and winning the right clients to retention, positioning, leadership, and what he sees changing in the executive services market.Proposed Interview Structure:1. You’ve gone from a background in technology to building Boardsi into an Inc. 5000 company. How did you get into this business, and what made you decide this was a problem worth building a company around?2. What specific problem are you helping clients solve through Boardsi today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring Boardsi in or hire you?4. You’re selling in a market where credibility and trust matter enormously. How do your best clients find you today, and what have you learned about consistently generating new business as Boardsi has grown?Current Acquisition Channels: Sub Question: You also host The Leadership Match. How has podcasting fit into your marketing strategy, and what do you think about podcasts as a growth and authority-building tool for professional services firms?5. When a prospective client first enters your world, what does the journey from initial interest to becoming a paying client actually look like, and what tends to make the biggest difference in getting the deal across the line? 6. Once you win a client, how do you make sure they continue seeing value, keep coming back, and ultimately develop a long-term relationship with Boardsi? 7. You’ve already scaled Boardsi significantly. Where do you find yourself most challenged right now as the CEO of a growing professional services business, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? **********************************************************Know more about Martin RowinskiWebsite Link: https://boardsi.com/Connect with Martin Rowinski on LinkedInLinkedIn Link: https://www.linkedin.com/in/martinrowinski/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/