How to grow B2B SaaS companies - Demand Generation best practices

What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space. During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success. Join us to explore: The journey of Supermetrics from a startup to a major player in marketing data solutions How to balance short-term lead generation with long-term demand creation strategies The role of data in driving marketing decisions and scaling operations globally Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/