How to grow your business with a sales funnel that goes against all the rules with Jennifer Spivak

In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple.Send cold audiences to a sales page with all the information they will need.Price qualify to eliminate people who are not your target audience.Tell people who you are and what you do, don’t make it too salesy.It’s okay to put people off your service if they are not the right match for you.Don’t be afraid to have boundaries with your lead generation.Decide what your non-negotiables are - You are the business owner, it is your business.Show your potential customers your credibility, your personality and also your vulnerability.Talk about your story and the lessons you have learnt along the way – relatable to others.We need to build connections.Remarketing to a small audience isn’t too expensive.You don’t have to add value every time you post, you can also talk about you and what you do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27Support for domestic violence – 16:20Ad funnels explained – 25:00Setting boundaries in your business – 32:45Email marketing to a cold audience – 44:15Remarketing – 58:50Example ad content – 01:04:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my mailing listCheck Jennifer out!Transcript Below Teresa: Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I, I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it. And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of lead magnet way and loving them with emails and talking about the customer, not about yourself. And that's the way, obviously I tend to work, but I love it when someone shows me something different or does something different and what I love even more is that she's got results to prove it. So what I think you're going to get from this episode is that. It's not a one size fits all it never, ever is. In fact, if you're on my email list, you know, I had a little rant about this, not so long ago in the fact of. It really bothers me when someone is an expert because they got good at that one thing, like, say for instance, it's like someone who just does Instagram and teaches Instagram, cause their own account was really successful and it's like, that's cool. That's brilliant. And if you wanted to be just like them in their industry with their customers, they are the perfect person to teach you that. However, if you're in a different industry, different customers, different business, then. Who says that's going to work. So the one size fits all is really kind of. It does frustrate me in the sense of, I have got like a whole host of tools and tactics and strategies, but I have used for years on different things. And some things are work really well and others not so much. And what we talk about in this episode is her strategies and her tactics are very much geared to people who run marketing agencies, freelance consultants, those sorts of people who are trying to get clients to work with. So the done for you service. So if you have a done for you, I, you do someone's Facebook ads, or you do someone's social media. Then this episode is gold. It's so good. And there's so much good stuff in there, but also if you're not from that industry, then just still listen, just still listen to the facts of like, This is a different approach, a different way of doing things. And I love how we get on. We, I had a scream and I've said I've never met her before. She was great fan. And, and it was a really, really good episode to record. We both really enjoyed it because it was almost like this really friendly, sparring. She would say something I'm like, hang on a minute here. You know, you can't go tell them, them that type of thing. Um, because it was different. Maybe what I say, but, but different horses for different courses. You know what I mean? So your business might work brilliantly doing what she said, or it might work brilliantly doing what I say. But for me, this is a perfect timing in terms of, like I said, I, you know, I see lots of other groups. I see lots of other people. I see lots of other conversations. I follow lots of people and I see people trying to like give the same advice and telling everybody, just put your prices up or just do this, or just do that. And it's like, it doesn't always work like that. Like one of the reasons I love doing the 90 day program so much is that I get into to your business. I get to understand who you are and then I can give you proper advice. Based on years and years of marketing experience. Not here's the cookie cutter approach. This worked for me. And therefore this is going to work for you. There's so many different things. What stage of the business are you at? What you know, experienced, do you have who've you worked with, what do you love doing? I remember talking to someone who was on the 90 day program once who would. Who'd taken some well, had been given some advice from another expert who had said, don't waste your time doing meetings. Don't waste your time having clients do a one to many thing. And I said to her, what do you like to do? And she's like, I love going to meet clients. I love chatting with them. I love dealing with client. And I'm like, well, obviously that one too many things is not for you then. So carry on doing what you're doing. Obviously make it profitable. Obviously make sure that you have a constant sort of feed of people coming into that funnel. But if that's what you like, that's what you should do. But this other expert who, who didn't know her as much, or didn't know that that's what she actually like was like no wasting money, wasted time wasted, you know, really kind of, you know, almost. Sort of belittled the thing that she liked the wanted to do. And it's like, just because that fits for me or someone else does not mean that it's going to fit for you. So like I said, you know, I didn't mean to go into a little bit of a rant here, but it was just so perfect that I recorded this episode. That was a really kind of. Not against what I teach at all. It was just another viewpoint and it was a really interesting viewpoint. And when I sent my kind of slightly ranty email out to everyone the other week in my list, I decided to list all the industries that I'd worked with. So I'd, I'd kind of talked about the fact. Well, one, I said, I don't normally sit, well, sorry. I normally sit on the fence about stuff like this, because I don't like to rock the boat, but I was just so passionate about this, that I was sort of saying, you know, that. Like I said, you know, if they've only had proven results in their own business and their own industry, it's really hard for them to say, I know how to market your business. So I listed who I've worked with. And these are companies that I have physically done their marketing for. These aren't people who I've just stood in a room and talk, or they've been a member of the Academy. These are actual businesses over my 16 years where I have gone and understood their business and explained to them what they need to do. And in most cases I've done it for them. So I have marketed cars, chicken medical supplies, clothing,...