How to Grow Your Catering Business: Tips from Jennifer Perna

#catering #consulting #food In this episode of The Duce Raymond Podcast, Duce Raymond sits down with Jennifer Perna, a seasoned catering consultant and founder of Fulton Market Consulting. Jennifer shares her extensive knowledge and insights into the catering industry, touching on current trends, business growth strategies, and the importance of structured management in creative businesses.0:44 - Introduction to Jennifer Perna1:13 - Jennifer’s Journey into Consulting3:03 - Resources for Catering Success5:23 - Growing Sales at BluePlate by 167%7:21 - Vision and Goal Setting at BluePlate8:36 - BluePlate’s Legacy and Chef Charlie9:18 - Paying Salespeople in Catering11:50 - The Catering Chronicles & Continued Education15:55 - Catering vs. Corporate Events20:00 - Convention Catering Explained20:44 - Importance of Venue Relationships23:25 - Correlation Between Venue Costs and Catering Budgets24:01 - Writing The Catering Chronicles26:13 - Emerging Catering Trends for 2024-202529:03 - Insights from Jennifer’s Catersource Presentation36:06 - The Role of Owners in Growing Catering Companies40:46 - Duce Shares a Funny Story about His Daughter's First Event 42:00 - Jennifer's Future Plans43:27 - How Jennifer Helps Caterers and How to Reach Her46:12 - Lightning Round51:27 - The Importance of Catering Software54:46 - Closing RemarksFollow Jennifer Perna on Social: Facebook: https://www.facebook.com/jennifer.perna.50?ref=bookmarks Linkedin: https://www.linkedin.com/in/jenniferperna/ Twitter: https://x.com/fultonconsult Instagram: https://www.instagram.com/fultonmarketconsulting/ Website: https://www.fultonmarketconsulting.com/ CATERING CHRONICLES VOL. 1-4: https://www.amazon.com/CATERING-CHRONICLES-VOL-FRANCISCO-CHRISTIAN/dp/173686582X#customerReviews Follow Us on Social Instagram: https://www.instagram.com/sweetbabyrayscatering/   Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering   Facebook: https://www.facebook.com/sweetbabyrayscatering   Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true    Website: https://www.sweetbabyraysbbq.com/