How to hack the social media algorithms using psychology - Katy Leeson, MD of Social Chain

How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors. Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.