How to Hack Your Own PR with Odette Barry, Odette and Co

Want to learn how to hack your own PR?You should.There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business.Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you.In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Your Own PR.Here's a few things we cover, along with some truthbombs from Odette:👉 Is the media release dead? What the role of a media release is in 2019, and the difference between the 'spray and pray approach' and carefully curating thoughtful press releases;👉PR is all about relationships and playing the long game.👉Find people that you can connect to, and create mutually beneficial relationships. Because it should be about a value exchange with the media outlets you want to work with. You're giving them something they want that is going to serve their audiences, and in exchange they are giving you (attention of) their listeners.👉How to ask for a pitch, and the importance of being personal and showing your appreciation to someone.👉 and a whole lot more...Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com